For TheMan.com, Bluestone Software's Total-e-Server is 'The Man'; Bluestone's Total-e-Server to Power E-Commerce, Content Systems for Premier Solutions Retailer.Business Editors/Hi-Tech Writers PHILADELPHIA--(BUSINESS WIRE)--July 5, 2000 Bluestone bluestone, common name for the blue, crystalline heptahydrate of cupric sulfate called chalcanthite, a minor ore of copper. It also refers to a fine-grained, light to dark colored blue-gray sandstone. (R) Software, Inc. (Nasdaq: BLSW), a leader in business-to-Web and wireless technologies, today announced that TheMan.com, the premier solutions retailer for today's successful man, has selected Bluestone's Total-e-Server(TM) as the Internet Operating Environment In computing, an operating environment is the environment in which users run programs, whether in a command line interface, such as in MS-DOS or the Unix shell, or in a graphical user interface, such as in the Macintosh operating system. (TM) to power its e-commerce and content systems. Targeted toward 25 to 44-year-old men--the single largest demographic on the Web today--TheMan.com (http://www.TheMan.com) is an end-to-end solution (jargon) end-to-end solution - (E2ES) A term that suggests that the supplier of an application program or system will provide all the hardware and/or software components and resouces to meet the customer's requirement and no other supplier need be involved. Compare: turn-key solution. to help "the man" with his daily lifestyle needs. It delivers customized advice, complete itinerary planning with local recommendations, and one-click buying The ability to purchase on the Web by clicking a single button on a Web page after selecting your merchandise. Your name, address and credit card information are stored on the vendor's Web server or extracted from a cookie on your computer so you don't have to enter the same information to give men a one-stop destination. Bluestone's Total-e-Server will replace an existing "open source" Application Server that did not scale to handle the traffic & transaction volume on TheMan.com's Website. The highly scalable, 100% Pure Java Refers to initiatives from Sun that specify 100% compliance with its Java specification. The goal is to maintain a consistent, single interface for Java so that all Java Virtual Machines can run all Java programs. See Holy Grail. Bluestone system will enable TheMan.com to manage exponential growth Extremely fast growth. On a chart, the line curves up rather than being straight. Contrast with linear. in Website traffic, ensure optimal Website performance and maintainability, and allow TheMan.com to utilize any application platform it chooses. The Bluestone system also will reduce the number of information technology personnel and the costs associated with software programming, typically the largest percentage of an e-commerce company's cost structure. Bluestone's stability and reputation for outstanding customer service and support were key factors in TheMan.com's selection of Bluestone over other vendors. "Over the course of this year, we expect the number of visitors to our Website to increase by more than 1,000 percent. Bluestone's Total-e-Server gives us the stable, robust infrastructure we need to ensure that the many visitors to our Website will enjoy a fast, trouble-free experience," said Pravin Kumar, vice president of technology for TheMan.com. "We're very impressed with both Bluestone's technology and the technical acumen and responsiveness of the Bluestone implementation and support team." "In today's e-commerce world, customer service is king," said John H. Capobianco, senior vice president and chief marketing officer for Bluestone Software. "As a premier destination Website for time-constrained men, we are helping TheMan.com succeed by supporting a positive, streamlined end-user experience. Bluestone's Total-e-Server ensures optimal Website scalability, availability, and performance, thereby enabling TheMan.com to reliably deliver its expert content, sophisticated merchandise, and personalization services." Bluestone Java-Based Programming Model is Key TheMan.com was using an open source Application Server running on the Linux operating system operating system (OS) Software that controls the operation of a computer, directs the input and output of data, keeps track of files, and controls the processing of computer programs. . While it worked well, it was not designed to handle the millions of page views and transactions TheMan.com anticipates before year-end 2000. TheMan.com began looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. a highly scalable, reliable solution capable of managing exponential growth in Website traffic and transactions on the Linux platform. Another important criterion for TheMan.com was superior performance. "Because our target audience is the time-constrained successful man, speed, scalability and reliability are absolutely critical from a customer service standpoint," said Kumar. From an internal operations perspective, TheMan.com was looking for a solution that would reduce maintenance costs and development time, while giving the company the flexibility to use any application platform it chooses. After a careful evaluation of several top Application Server platforms, TheMan.com selected Total-e-Server based on its proven scalability, fault tolerance See fault tolerant. (architecture) fault tolerance - 1. The ability of a system or component to continue normal operation despite the presence of hardware or software faults. This often involves some degree of redundancy. 2. , performance, and 100% Pure Java architecture. Bluestone's Total-e-Server now links TheMan.com's Web and Java servlets, as well as its back-end Oracle database running on the Solaris operating system. Bluestone's Total-e-Server is the Application Server edition of Bluestone's comprehensive, standards-based Total-e-Business(TM) platform. Total-e-Server is J2EE (Java 2 Platform, Enterprise Edition) A platform from Sun for building distributed enterprise applications. J2EE services are performed in the middle tier between the user's machine and the enterprise's databases and legacy information systems. based and includes a complete implementation of Java Servlets API 2.2 to provide a standard mechanism for building dynamic Web applications that are portable across hardware, Web server, and Application Server platforms. To deliver superior application performance, Bluestone's Total-e-Server runs the JSP (JavaServer Page) An extension to the Java servlet technology from Sun that allows HTML to be combined with Java on the same page. The Java provides the processing, and the HTML provides the layout on the Web page. and Servlet engines in the same Application Server instance as the EJB (Enterprise JavaBeans) A software component in Sun's J2EE platform, which provides a pure Java environment for developing and running distributed applications. EJBs are written as software modules that contain the business logic of the application. server. Unique to Bluestone, this in-process deployment technique eliminates the remote network calls that degrade Web and XML XML in full Extensible Markup Language. Markup language developed to be a simplified and more structural version of SGML. It incorporates features of HTML (e.g., hypertext linking), but is designed to overcome some of HTML's limitations. application performance. Moreover, the technique ensures that JSPs and Servlets enjoy the Customer-Facing Fault Tolerance, scalability, security, and performance provided by the proven Bluestone technology. "Bluestone's 100% Pure Java architecture allows us to create content and new features much faster, especially because JSPs are integrated right into Total-e-Server," added Kumar. "In addition, Bluestone has done a great job of providing a cleaner, simpler programming model and world-class debuggers and development tools around JSP that help us significantly speed development. Bluestone's Total-e-Server is critical to our ability to provide superior Website performance and the latest content, merchandise, and personalization services--all while reducing development costs." About TheMan.com TheMan.com (http://www.TheMan.com) is the premier solutions retailer for today's successful man. Targeted at socially active, time-constrained men (ages 25-44), TheMan.com seamlessly leverages expert content, sophisticated merchandise, and convenient personalization services. TheMan.com offers complete solutions for a man's everyday lifestyle needs. TheMan.com site has developed several channels that offer resourceful advice & solutions on relationships, entertainment, style, travel, fatherhood, health & fitness, and more. Localized dining & entertainment guides have been launched for San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , Boston, Seattle, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , and Los Angeles, with several more cities to be added this summer. Launched in November 1999, TheMan.com Inc. is a privately held corporation Noun 1. privately held corporation - a corporation owned by a few people; shares have no public market close corporation, closed corporation, private corporation and has received funding by Highland Capital Partners Highland Capital Partners is a global venture capital firm with offices located in Boston, Silicon Valley, Geneva, and Shanghai. Since its inception in 1988, the firm has invested in more than 180 early and growth stage companies and taken a sector-focused approach to investing in , Infinity Capital Ventures, and several luminaries from the Internet, media, technology, and finance industries. About Bluestone Software Bluestone(R) Software, Inc., provider of Enterprise Interaction Management software, is a leader in business-to-Web and wireless technologies. Companies deploying e-business applications, like Avnet, CDNow, Food.com, MCI (1) (Media Control Interface) A high-level programming interface from Microsoft and IBM for controlling multimedia devices. It provides commands and functions to open, play and close the device. (2) (Microwave Communications Inc. WorldCom, Planalytics, Reliance National, and Time Inc., rely on Bluestone's Total-e-Business(TM) platform, to provide comprehensive e-business platforms, Internet-class infrastructures, and robust integration services that e-business success demands. Bluestone is headquartered at 300 Stevens Drive, Philadelphia, Pennsylvania, 19113-1597. For more information, please call 888-Bluestone or 610-915-5000, email info@bluestone.com, or visit http://www.bluestone.com. Bluestone is a registered trademark, and Total-e-Server, Internet Operating Environment, and Total-e-Business are trademarks of Bluestone Software, Inc. All other names, brands or products may be trademarks or registered trademarks of their respective owners. Certain statements in this press release constitute forward-looking statements as such term is defined in the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. Forward looking statements involve known and unknown risks, uncertainties and other factors, including those contained in Bluestone's publicly filed reports with the Securities and Exchange Commission, which may cause Bluestone's actual results, performance, or achievements or those of its customers or its industry to be materially different from the future results, performance or achievements expressed or implied by these forward looking statements. Specifically, the Company's beliefs with respect to the business opportunities presented by e-business and the Company's ability to profitably market and deploy its product solutions may prove to be inaccurate. In light of the significant uncertainties inherent in these forward looking statements, the information in this press release should not be considered a representation by the Company or any other person that Bluestone's objectives and plans will be achieved. |
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