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For Sale: encryption.com & 1 800 ENCRYPT.


Business Editors/High-Tech Writers

SEATTLE--(BUSINESS WIRE)--Jan. 11, 2000

Azalea azalea (əzāl`yə) [Gr.,=dry], any species of the genus Rhododendron, North American and Asian shrubs of the family Ericaceae (heath family) that are distinguished by the usually deciduous leaves.  Software, Inc. announced that www.encryption.com and 1 800 ENCRYPT are both for sale.

Azalea Software is focusing on their core bar code and auto ID business, and has decided to leave the encryption market.

"After failing to establish our encryption SDKs as strong products in the marketplace, we've decided to stick to what we know best: bar codes, OCR OCR
 in full optical character recognition

Scanning and comparison technique intended to identify printed text or numerical data. It avoids the need to retype already printed material for data entry.
, and auto ID technologies. Our new Azalea PDF (Portable Document Format) The de facto standard for document publishing from Adobe. On the Web, there are countless brochures, data sheets, white papers and technical manuals in the PDF format. 417 font product (www.azalea.com/PDF417PressRelease.pdf) is a prime example of what we should be doing," said Jerry Whiting, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Azalea Software. "Narrowing our agenda and continuing to establish ourselves as the premier bar code software vendor is our one and only New Year's resolution A New Year's Resolution is a commitment that an individual makes to a project or a habit, often a lifestyle change that is generally interpreted as advantageous. The name comes from the fact that these commitments normally go into effect on New Year's Day and remain until the set . Selling the encryption URL URL
 in full Uniform Resource Locator

Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program.
 and 800 number falls under Old Business."

Azalea Software is selling the encryption URL and 800 phone number directly, and not using an online auction site or domain name broker. The price for both the URL and 800 number is U.S. $100,000 obo.

Strong URLs are essential to the branding efforts of dot-com companies. Without a descriptive, easy-to-remember Internet address, establishing a presence on the web is much harder. One-word URLs are becoming harder to secure as more and more people register common, popular words. 800 phone numbers are also hard to come by, even with the addition of additional toll-free area codes. In many consumers' minds, the original .com URLs and 800 toll-free numbers are stronger brands than .net and .org URLs or 877 area code.

For more information about acquiring www.encryption.com and 1 800 ENCRYPT, please contact Azalea Software, Inc. jwhiting@azalea.com or 1 800 ENCRYPT.

Azalea Software, located in Seattle, WA, is the premier bar code and OCR software publisher. Azalea's font collections support Code 39, UPC, Code 128, OCR-A/OCR-B, Interleaved 2 of 5, and other bar code symbologies. Hewlett-Packard, AGFA AGFA Aktiengesellschaft für Anilinfabrikation
AGFA Actien-Gesellschaft für Anilin Fabrikationen (German-Belgian industrial enterprise)
AGFA Asociación Guatemalteca para la Familia de las Americas
, and Bitstream are all licensees and resellers of Azalea's fonts. Azalea Software publishes The Bar Code FAQ, available on the Internet. Founded in 1992, Azalea Software is privately held.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 11, 2000
Words:352
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