For Sale: Prudential to Sell Million Dollar Homes to Affluent CNBC Audience.FORT LEE, N.J.--(BUSINESS WIRE)--July 30, 1998--Luxury real estate with million dollar price tags will go on sale on CNBC CNBC Center for the Neural Basis of Cognition (artificial intelligence) CNBC Consumer News and Business Channel CNBC Congress of National Black Churches, Inc. effective Monday, August 3. The real-estate sale is a creative concept designed by CNBC and Prudential Real Estate Affiliates Inc., to market upper-tier homes to television's most affluent audience. The pilot concept, which will feature a 60-second television commercial, offers viewers an open-house tour of an 8,500 square-foot waterfront retreat in Fort Lauderdale Fort Lauderdale (lô`dərdāl), residential, commercial, and resort city (1990 pop. 149,377), seat of Broward co., SE Fla., on the Atlantic coast; settled around a fort built (c.1837) in the Seminole War, inc. 1911. , Fla. The mansion MANSION. This term is synonymous with house. (q.v.) 1 Chit. Pr. 167; 2 T. R. 502; 1 Tho. Co. Litt. 215, n. 35; 9 B. & C. 681; S. C. 17 E. C. L. R. 472, and the cases there cited; Com. Dig. Justices, P 5; 3 Serg. & Rawle, 199. is listed for $3.5 million by Prudential Florida Properties, an affiliate member of the Prudential Real Estate Network, a leader in selling high-end homes through its Fine Homes Division. The spots will air on CNBC beginning Monday, August 3, at 9:00 a.m, ET. "CNBC reaches a select audience that our competitors have little or no access to," said CNBC President Bill Bolster This article is about the pillow called a bolster. For other meanings of the word "bolster", see bolster (disambiguation). A bolster (etymology: Middle English, derived from Old English, and before that the Germanic word bulgstraz . "Prudential came to us to market their finest properties to an audience that they are not able to reach elsewhere." "Our audience has earned the right to enjoy luxury homes, automobiles and other fine things in life," continued Bolster. "They also use properties like this for entertaining and other business purposes. This is a perfect fit for CNBC." "Prudential is uniquely capable of running an ad like this because of the flexibility our in-house advertising agency gives us," said Michael Hines Michael Hines Television Director of Still Game amongst other shows. Has directed every episode of the series except for the pilot which Colin Gilbert directed. When the pilot became Episode one all the scenes in the pub had to be reshot by Hines as a result of recasting the bar , vice president of Marketing and Communications. "We have the ability to conceive conceive /con·ceive/ (kon-sev´) 1. to become pregnant. 2. take in, grasp, or form in the mind. con·ceive v. 1. To become pregnant. 2. , produce and distribute television commercials quickly and economically. This is essential when marketing homes to a national audience on television." The Prudential Real Estate Affiliate Inc., a leading full-service real estate brokerage franchisor, awarded its first affiliation in 1988. The Prudential Real Estate Network comprises 37,000 sales associates and brokers in more than 1,400 offices throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and Canada, most of which are independently owned and operated. The Prudential Real Estate Affiliates Inc., with headquarters in Irvine, Calif., is a subsidiary of The Prudential Insurance Company of America and generated sales of $67.6 billion in 1997. Prudential Real Estate can be found on Prudential's Web site at http://www.prudential.com. CNBC is the world leader in live business news and is available in more than 160 million homes worldwide, including 65 million in the United States. In the U.S., CNBC offers business news programming during the day, and broad-based news, talk and entertainment programming during prime time. Weekends on the network feature talk and entertainment programming. For more information about CNBC and its programming, Internet users Internet user n → internauta m/f Internet user Internet n → internaute m/f can log on to the World Wide Web on www.CNBC.com.
CONTACT: CNBC
Martine Charles, 201/346-6632
George Jamison, 201/346-2100
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