For NFL Fans ... The Eyes Have It; NFL Fans Can Now Sport Premium Sunglasses With Their Favorite Team Logo Right On the Lenses!

LOS ANGELES--(BUSINESS WIRE)--Oct. 7, 1999--

A totally new category of premium fashion sunglasses with the NFL team logos "billboarded" on the front of the lenses -- yet invisible to the wearer -- is now available from Jax Inc. to fans of 13 leading NFL teams.

Unlike existing novelty sunglasses bearing licensed images, this new exclusive NFL licensed eyewear employs a patented Interferential Graphics Coating (IGC) Technology that emblazons logos on shatterproof polycarbonate lenses while delivering pure optical quality. These lenses, combined with precisely stacked layers of thin film coatings, block potentially harmful ultraviolet light -- UVA, UVB -- and manage infrared and shortwave blue light, while actually enhancing vision.

The high-fashion frames are designed in Italy and come in several cutting-edge injection molded and wire frame styles (Titan, Reflex and Hot Wire) and NFL team colors.

"Our NFL line is on par with the best sport and fashion eyewear now available, meaning there is no sacrifice to either style or functionality," said company CEO Stuart Ellis. "In fact, while consumers may initially buy the product for the chance to look someone in the eye with his or her favorite NFL team logo, they'll quickly be impressed by our high-quality optics and frame construction."

Jax has obtained an exclusive NFL license for fashion eyewear and will market products for all 31 NFL teams in the year 2000. In addition, the company has licensing agreements with hundreds of America's leading universities and will soon begin rolling out products for many of them.

Moreover, Jax intends to use its unique technology to capture the final frontier of "sponsorable space" -- windows and windshields on race cars and other vehicles. Jax also has plans to market other types of corporate logoed products, beginning with sunglasses.

The new Jax NFL team sunglasses are available at leading sporting goods, stadium, department and sunglass specialty stores nationwide as well as on the Internet at www.nfl.com. Manufacturer suggested retail prices (MSRP) range from $65 to $80. Since all team glasses may not be available at local retailers, transplanted NFL fans can order direct from Jax by calling toll-free 877/JAX-WEAR. Consumers can also check out Jax Eyewear on the Internet at www.jax.net.

Jax Eyewear carries a full one-year warranty from the date of purchase against any defect in materials and workmanship. To ensure top quality and wearer protection, all Jax lenses are subjected to a battery of demanding technical challenges, including ballistics, ultrasonic exposure, extreme humidity, thermal shock, sodium chloride and cross-hatch adhesion testing.

Jax, with headquarters in Los Angeles, has licensing agreements with the NFL and major U.S. universities for the distribution of premium eyewear in North America. The company also has exclusive rights to their patented Interferential Graphics Coating (IGC) Technology, which makes the "logo-on-lens" concept possible.