For Hurricane and Disaster Relief, Americans Turning to Companies over Government; National Poll by Cone, Inc. Shows Public Expectations of Companies Are Rising.BOSTON Boston, town, England Boston, town (1991 pop. 26,495), E central England, on the Witham River. Boston's fame as a port dates from the 13th cent., when it was a Hanseatic port trading wool and wine. Having recovered from a decline in the 18th and 19th cent. -- As Hurricane Rita Hurricane Rita was the fourth-most intense Atlantic hurricane ever recorded and the most intense tropical cyclone ever observed in the Gulf of Mexico. Rita caused $11.3 billion in damage on the U.S. Gulf Coast in September 2005. bears down on the U.S., Americans say that they have more trust in companies than in government to respond to disasters. The findings of a new nationwide poll show that the overwhelming majority of Americans expect companies to play an important and long-term Long-term Three or more years. In the context of accounting, more than 1 year. long-term 1. Of or relating to a gain or loss in the value of a security that has been held over a specific length of time. Compare short-term. role in helping affected regions rebuild. The poll, commissioned by Cone, Inc., a Boston-based strategy and communications agency that links companies to causes, finds that more than half of Americans have greater confidence in Corporate America's ability to respond effectively to disasters than they do in their own government agencies. Moreover, more than half of Americans believe companies should support relief and reconstruction Reconstruction, 1865–77, in U.S. history, the period of readjustment following the Civil War. At the end of the Civil War, the defeated South was a ruined land. efforts until all affected areas are thriving thrive intr.v. thrived or throve , thrived or thriv·en , thriv·ing, thrives 1. To make steady progress; prosper. 2. once again. Sept. 2005 ------------------------------------------------ --------------------- I expect companies to play an important role in rebuilding affected areas 87% ------------------------------------------------ --------------------- Companies are better able to effectively respond to disaster than government agencies 62% ------------------------------------------------ --------------------- Americans believe companies should continue to Sept. 2005 support relief efforts for: ------------------------------------------------------------------ One month 2% ------------------------------------------------------------------ Six months 11% ------------------------------------------------------------------ One year 13% ------------------------------------------------------------------ Two years 9% ------------------------------------------------------------------ More than two years 7% ------------------------------------------------------------------ Until affected areas and people are thriving 53% ------------------------------------------------------------------ Don't know 4% ------------------------------------------------------------------ "These results appear to raise the stakes for businesses," noted Carol Cone, Chairman and founder of Cone, Inc. "The public has increasing expectations of companies to play an active role not just by making an initial cash or product donation donation n. gift. If made to a qualified non-profit charitable, religious, educational or public service organization, it may be deductible as a contribution in calculating income tax. DONATION, contracts. , but by being part of long-term recovery efforts." The 2005 Cone Disaster Response Survey provides insights into what role and approach Americans want companies to take in near-term near-term adj. Of, for, or involving a short period of time in the near future. and long-term hurricane hurricane, tropical cyclone in which winds attain speeds greater than 74 mi (119 km) per hr. Wind speeds reach over 190 mi (289 km) per hr in some hurricanes. relief and reconstruction efforts. More than half of Americans suggest that companies give cash in the short term and then apply business resources to support long-term recovery and rebuilding efforts. The BEST approach for companies to support Sept. 2005 relief efforts is to: ------------------------------------------------------------------- Give cash to meet immediate needs 13% ------------------------------------------------------------------- Wait until real needs are identified and then apply business resources to support long-term recovery and rebuilding efforts 27% ------------------------------------------------------------------- Give cash in the short term and then apply business resources to support long-term recovery and rebuilding efforts 57% ------------------------------------------------------------------- Don't know 4% ------------------------------------------------------------------- In the wake of Hurricane Katrina  Editing of this page by unregistered or newly registered users is currently disabled due to vandalism. , more Americans are identifying
the issues of poverty, housing and youth as causes companies should
support than before the disaster. While leading issues remain education,
health and the environment, there has been a spike A burst of extra voltage in a power line that lasts only a few nanoseconds. See power surge, power swell, sag and surge suppression. (jargon) spike - To defeat a selection mechanism by introducing a (sometimes temporary) device that forces a specific result. in concern for poverty, housing and youth. Cone, Inc. Vice President Alison Alison betrays old husband amusingly with her lodger, Nicholas. [Br. Lit.: Canterbury Tales, “Miller’s Tale”] See : Adultery DaSilva, who advises businesses on cause-related programs, says that, "Companies considering where to focus long-term aid should take these new shifts into consideration when deciding where to focus resources." Issues Americans want Post Hurricane Pre Hurricane Increase companies to support: Katrina Katrina ----------------------------- --------------- -------------- --------- Education 84% 81% 3% ----------------------------- --------------- -------------- --------- Health 84% 81% 3% ----------------------------- --------------- -------------- --------- Environment 81% 80% 1% ----------------------------- --------------- -------------- --------- Hunger 80% - - ----------------------------- --------------- -------------- --------- Poverty 75% 65% 10% ----------------------------- --------------- -------------- --------- Youth 73% 59% 14% ----------------------------- --------------- -------------- --------- Crime and terrorism 70% 65% 5% ----------------------------- --------------- -------------- --------- Housing 68% 56% 12% ----------------------------- --------------- -------------- --------- According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Carol Cone, "Findings from this first-of-its-kind national poll reinforce the importance of a corporate vision and a short- and long-term strategic disaster relief plan. Hurricane Katrina, and now Hurricane Rita, should serve as a wake-up call for companies." About this survey: This report presents the findings of a telephone survey conducted among a national probability sample of 1044 adults comprised of 452 men and 592 women 18 years of age and older, living in private households in the continental United States United States territory, including the adjacent territorial waters, located within North America between Canada and Mexico. Also called CONUS. . Interviewing for this CARAVAN caravan, group of travelers or merchants banded together and organized for mutual assistance and defense while traveling through unsettled or hostile country. (R) Survey was completed during the period September September: see month. 16 - 19, 2005. The margin of error is +/- three percentage points. About Cone: Cone, Inc. (www.coneinc.com) is a brand strategy and communications agency. We have three core disciplines: Cause Branding, which connects corporations, nonprofits and social issues; Marketing Communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales , which works with companies on products and services; and Issues and Crisis Management, which helps organizations identify and manage risk to their reputation and mission. Cone is part of Omnicom, a global network of many of the world's top advertising and communications agencies. For further information on this study or to speak with Cone executives, please contact Kelly Kel·ly , Ellsworth Born 1923. American abstract painter and sculptor whose works are characterized by flat color areas with sharply defined edges. Kelly, Emmett 1898-1979. Faville at 978-405-3199 or kfaville@coneinc.com. |
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