For High-Definition Television, Supply Must Drive Demand, says ABI Research.OYSTER BAY Oyster Bay, uninc. area (1990 pop. 6,687) of the Town of Oyster Bay, Nassau co., SE N.Y., on N Long Island, on Long Island Sound; settled 1653. It is chiefly residential. , N.Y. -- High-definition television high-definition television (HDTV) Any system producing significantly greater picture resolution than that of the ordinary 525-line (625-line in Europe) television screen. Conventional television transmits signals in analog form. has been available for some time now, but sales have not been growing at astronomical rates compared to other emerging digital technologies. Why haven't consumers jumped on the HDTV (High Definition TV) A set of digital television (DTV) standards that offer the highest resolution and sharpest picture. Although some HDTV sets are available in standard (rather square) screen sizes, the overwhelming majority of sets are wide screen, which eliminates bandwagon with more enthusiasm? According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. a new study from ABI Abi (ā`bī) [short for Abijah], in the Bible, King Hezekiah's mother. (Application Binary Interface) A specification for a specific hardware platform combined with the operating system. Research, the HDTV market is, and will remain for some time, an exercise in supply driving demand. "The Future of the High Definition Television Market" examines key drivers, enablers and hurdles for the future of the HDTV market, with a focus on consumer electronics vendors. "Does an upgrade from standard television to HDTV provide the same kind of enhanced experience as going from black-and-white to color?" asks Vamsi Sistla, the company's director of residential entertainment technologies. "Or is it more like going from real-time viewing to the time-shifted experience of personal video recorders?" The former, he points out, is a purely aesthetic experience, while the latter changes consumers' viewing habits. Upgrading to HDTV, Sistla believes, is like moving to color, but not even as dramatic. "Most consumers, having lived happily with standard TV, are not going to pay a hefty premium to move to HD today. Those who will upgrade for picture quality alone are a niche group, especially as long as the amount of available high definition programming remains small." And why is there relatively little HD content? Because of the small audience base. This "catch-22" situation is well-understood, says Sistla, but the fact remains that "critical mass" for the HDTV market will only arrive when the equipment becomes sufficiently commoditized to drive prices down, and conventional TVs start to fade from the market. Only when consumers view conventional television as having reached its use-by date use-by date Noun the date on packaged food after which it should not be sold will large numbers of them be prepared to spend the premium for HDTV. What does this mean for the markets? Vendors must simply persevere and produce as many sets as possible, waiting for the day when supply will truly drive demand. Founded in 1990 and headquartered in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , ABI Research maintains global operations supporting annual research programs, intelligence services and market reports in automotive, wireless, semiconductors, broadband, and energy. For information visit www.abiresearch.com, or call +1.516.624.2500. |
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