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For 1993, Federal dealers will get exactly what they deserve.

MORE REFINEMENT.

As 1993 unfolds, we at Federal continue the new era of product development, quality control and dealer support we introduced last year. As always, we not only want you to have absolutely the best ammunition to offer your customers. We want to help you sell it successfully.

Our new 100% fusion-bonded Trophy Bonded bullet for big game rifles is an example of our never-ending interest in improving and perfecting the finest ammunition money can buy. Delivering up to 95% of its original weight upon impact, it packs more punch and really penetrates. And it's less likely to shatter, lose its core or break up when striking bone.

MORE NEW WINNING TECHNOLOGY.

Fresh from its stunning gold and silver winning performance at the 1992 Summer Olympics in Barcelona, our new Gold Medal|R~ line of rimfire, centerfire and shotshell ammunition is dedicated exclusively to the sport of competitive shooting.

It was the unique combination of our love for the sport and our technical expertise that led to the development of the Gold Medal UltraMatch|TM~ .22 for the U.S. Shooting Team. Not only did it help America win first and second place, it also helped set two new Olympic records.

MORE UNSURPASSED QUALITY.

Of course, still alone at the top of the heap is our Federal|R~ Premium|R~ brand, with the best centerfire and shotshell technology and performance on the market today. No one in the industry matches bullet profiles, powders and primers more carefully or consistently. And we're always improving and expanding on it. Case in point: the new Trophy Bonded bullet previously mentioned.

Entering its second successful year of distinction is our universally popular Federal Classic|R~ brand -- the high-performance centerfire, rimfire and shotshell loads hunters and shooters have relied on from Federal for more than 70 years.

MORE DEALER SUPPORT.

To make sure we hear the needs and suggestions of our dealers across the country, we're broadening our Premium Dealers Club Advisory Council so we can get more input to help shape our marketing programs. We're also putting a special emphasis on enhancing the shelf presence of Federal this year. And we're continuing to expand the Premium Dealers Club to offer special promotions and the latest information on new products.

MORE SUPPORT OF THE SPORT.

Today as never before, hunting and shooting need everyone's support. That's why, in addition to the many organizations and educational programs we support, we've established our Hunters For Conservation|TM~ program. It's our way to encourage responsible hunters everywhere to protect and perpetuate the heritage and tradition of the sport.

All in all, this year offers the continuation of a good working partnership with some of the most forward-thinking people in the ammunition business.

From products to packaging, from field support to advertising, selling Federal means selling the best work of a responsive, constantly evolving company that listens to its customers' needs. And to the ideas of dealers like you.
COPYRIGHT 1992 Publishers' Development Corporation
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Title Annotation:Federal Cartridge Co.
Publication:Shooting Industry
Date:Dec 1, 1992
Words:491
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