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Football Star Chad Johnson Asks America... Who Will Cover Him in 2006?


CINCINNATI -- Cincinnati star wide-receiver Chad Johnson

For other people named Chad Johnson, see Chad Johnson (disambiguation).
Chad Johnson (born January 9, 1978 in Los Angeles, California), is an American football wide receiver for the Cincinnati Bengals of the National Football League.
, one of football's most colorful personalities, announced today that only one thing will cover him this season -- Degree Men(R).

Johnson gained national attention last season when he posted a checklist of opposing defensive backs in his locker under the headline, "Who Will Cover 85 in 2005?" After each game, Johnson gauged his performance against his opponent, then checked an appropriate "yes" or "no" box on his checklist.

This season, Johnson has teamed up with Degree Men(R) to make his checklist bigger and better, taking it out of the locker room and posting it throughout Cincinnati. Johnson and his checklist will show up on billboards around the city, regional print ads and online banner ads A graphic image used on Web sites to advertise a product or service. Banner ads come in numerous sizes, but are often rectangles 460 pixels wide by 60 pixels high. Also 460 x 55 and 392 x 72 sizes are commonly used.  in addition to Chad's locker. Chad will also keep a blog and host live chat sessions on ChadJohnson85.com during the season.

"Degree Men protects men who take risks," said Kevin George, vice president and general manager, deodorants, Unilever. "No question that Chad fits that bill, so we're pumped to support him this season. He's entertaining. He's confident. He's immensely talented. And he definitely takes risks. Who else calls out opponents before taking the field?"

For more information about the new Degree Men campaign featuring Chad Johnson, visit DegreeMen.com.

About Unilever

Unilever (NYSE NYSE

See: New York Stock Exchange
:UL)(NYSE:UN), one of the world's largest consumer products companies, aims to add vitality to life by meeting everyday needs for nutrition, hygiene and personal care. Each day, around the world, consumers make 150 million decisions to purchase Unilever products. The company has a portfolio of brands that make people feel good, look good and get more out of life.

In the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  these brands include recognized names such as: Axe, "all," Ben & Jerry's, Bertolli, Breyers, Caress, Country Crock crock - [American scatologism "crock of shit"] 1. An awkward feature or programming technique that ought to be made cleaner. For example, using small integers to represent error codes without the program interpreting them to the user (as in, for example, Unix "make(1)", which , Degree, Dove personal care products, Hellmann's, Lipton, Knorr, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Snuggle, Suave suave  
adj. suav·er, suav·est
Smoothly agreeable and courteous.



[French, agreeable, from Old French, from Latin su
 and Vaseline. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever in the United States employs more than 15,000 people in 74 office and manufacturing sites in 24 states and Puerto Rico Puerto Rico (pwār`tō rē`kō), island (2005 est. pop. 3,917,000), 3,508 sq mi (9,086 sq km), West Indies, c.1,000 mi (1,610 km) SE of Miami, Fla.  - generating more than $9 billion in sales in 2005. For more information visit www.unileverusa.com.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Sep 15, 2006
Words:381
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