Football: LYNAM HIGHLIGHTS BATTLE.Byline: JOHN DILLON
ITV (1) See interactive TV. (2) (iTV) The code name for Apple's video media hub (see Apple TV). and Sky are locked in a bitter battle which could halt plans for a new early- evening Premiership action programme on Saturdays. The idea is for a 6pm show of the afternoon match highlights once Des Lynam's ITV take over coverage after Saturday's final Match of the Day on BBC BBC in full British Broadcasting Corp. Publicly financed broadcasting system in Britain. A private company at its founding in 1922, it was replaced by a public corporation under royal charter in 1927. . But Sky are objecting because it will clash with planned live coverage of major FA Cup ties at the same time. It may need intervention from Premier League chief Richard Scudamore Richard Scudamore is currently Chief Executive of the F.A. Premier League, a position he has held since October 1999. Newspaper Career Scudamore worked for 10 years in the newspaper industry, mainly for Thomson. to sort it out before the start of next season. Match of the Day bows out after being on air since 1964 because the BBC lost the Premiership highlights contract to ITV. ITV, who will have Lynam and Gaby Yorath as their top presenters, are determined to revolutionise Verb 1. revolutionise - fill with revolutionary ideas revolutionize, inspire indoctrinate - teach doctrines to; teach uncritically; "The Moonies indoctrinate their disciples" 2. terrestrial station coverage of the Premiership. That is why they want to launch the early-evening programme - to catch younger viewers who have previously missed out because of Match of the Day's late-night slot and to win viewers before they go out on Saturday evenings. They also want to catch fans who are in pubs after going to matches earlier in the day. |
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