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Food. (Newsmakers).


Michael Peikoff has been appointed president and COO (Cell Of Origin) See mobile positioning.  of Rocamojo Inc. The newly created post marks the first major executive appointment for Rocamojo, makers of natural foods.

Peikoff leaves his post as senior vice president, marketing and client relations at Sony Pictures Consumer Products where he oversaw o·ver·saw  
v.
Past tense of oversee.
 all marketing, publicity and promotional initiatives for worldwide film and television licensing and merchandising merchandising

Element of marketing concerned especially with the sale of goods and services to customers. One aspect of merchandising is advertising, which aims to capture the interest of the segment of the population most likely to buy the product.
.
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:San Fernando Valley Business Journal
Date:Sep 30, 2002
Words:61
Previous Article:Entertainment. (Newsmakers).
Next Article:Health care. (Newsmakers).



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