Food is Love.Food is Love Katherine J. Parkin parkin Noun Brit a moist spicy ginger cake usually containing oatmeal [origin unknown] University of Pennsylvania Press The University of Pennsylvania Press (or Penn Press) was originally incorporated with the Commonwealth of Pennsylvania on 26 March 1890, and the imprint of the University of Pennsylvania Press first appeared on publications in the closing decade of the nineteenth 3905 Spruce Street, Philadelphia, PA 19104-4011 0812239296 $47.50 www.upenn.edu/pennpress Written by Katherine J. Parkin, Food is Love: Advertising and Gender Roles in Modern America is a scholarly examination of the American cultural precept An order, writ, warrant, or process. An order or direction, emanating from authority, to an officer or body of officers, commanding that officer or those officers to do some act within the scope of their powers. Rule imposing a standard of conduct or action. that women should express love by serving food to their families (regardless of the actual amount of work involved in its preparation). In particular, the concept that women could use food preparation to give themselves sexual allure, make their marriage happy, and improve their family's social standings and prospects became the favored revolving theme of advertisers. Food advertisements at once both celebrated women's homemaking home·mak·er n. One who manages a household, especially as one's main daily activity. home  mak talents, and threatened women's insecurities to coerce the female demographic to buy the right products--their products. Heavily researched, with extensive notes and an index, Food is Love is a singularly revealing insight into this consumptive con·sump·tiveadj. Of, relating to, or afflicted with consumption. and surprisingly constant dimension of the American female and cultural psyche. |
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