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Food for Thought.


QA I have a snack food product that I created and would like to introduce to Frito-Lay. How would I go about doing this? Is there a particular person I should contact, and how do I make that contact?

--S. Reed

Via the Internet Internet

Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the
 

The timing for your new idea couldn't be better. The snack food market is enjoying strong growth as changing consumer lifestyles indicate that "on-the-go" eating and snacking is or the rise. If you believe you can make a profit from your product, you should not introduce your unsolicited un·so·lic·it·ed  
adj.
Not looked for or requested; unsought: an unsolicited manuscript; unsolicited opinions.


unsolicited
Adjective
 idea to Frito-Lay.

The company does not accept unsolicited product ideas for legal reasons. Frito-Lay's online statement is that it does not "want any misunderstandings over the origin of an idea." According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 the terms and conditions of Frito-Lay's Website (www.frito lay.com), the company is free to use any ideas you send to the site for any purpose-including developing and manufacturing products--without any form of payment or compensation to you.

To find out what options you have regarding your product, you need to talk to industry experts who can help you make the right choices. Contact the Snack Food Association (www.sfa.org, 800-628-1334) for answers about how to propose your snack food product to a manufacturer. Snack Food & Wholesale Bakery, a trade publication, may be able to offer guidance as well.

--James C. Johnson

Mail your small business questions to Savvy Savvy® Gynecology A contraceptive vaginal gel that ↓ transmission of STDs–eg, HIV, chlamydia, gonorrhea. See Contraceptive.  Solutions, BLACK ENTERPRISE 130 Fifth Ave AVE Avenue
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Article Details
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Title Annotation:snack food marketing
Author:Johnson, James C.
Publication:Black Enterprise
Article Type:Brief article
Geographic Code:1USA
Date:Feb 1, 2006
Words:254
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