Food court press.Consumers may be able to skip over Verb 1. skip over - bypass; "He skipped a row in the text and so the sentence was incomprehensible" pass over, skip, jump neglect, omit, leave out, pretermit, overleap, overlook, miss, drop - leave undone or leave out; "How could I miss that typo?"; "The a 30-second TV spot with their digital recorder See DVR and CD-R. or ignore a display ad in the morning newspaper, but while munching on a burger and fries at the shopping mall they're a captive audience for whatever might be staring up at them from the dining table. That's the pitch Los Angeles-based Creatable Media Inc. is making to advertisers with its first product: a sleek, modern food court table that frames a variety of interchangeable advertisements. To strengthen its market presence, the company recently contracted with the sales division of Clear Channel Outdoor Holdings Inc., a subsidiary of Clear Channel Communications Not to be confused with clear channel radio stations, which are AM radio stations with certain technical parameters. Clear Channel Communications (NYSE: CCU) is a media conglomerate company based in the United States. Inc. of San Antonio San Antonio (săn ăntō`nēō, əntōn`), city (1990 pop. 935,933), seat of Bexar co., S central Tex., at the source of the San Antonio River; inc. 1837. . The company already has its custom-designed tables and chairs in 55 U.S. malls, including 12 L.A. locations such as the Glendale Galleria The Glendale Galleria is a large 3 story regional shopping mall located in Glendale, Los Angeles County, California. It is the second largest mall in Los Angeles County. It is located in Downtown Glendale. and Sherman Oaks Fashion Square. Marketing Vice President Kim Brewer said the company has been installing tables at about a dozen malls a month since signing its first contracts with mail operators last fall, with a goal of more than 120 locations by November. It has deals with some of the country's largest mall developers, including Westfield Corp. and Macerich Co. The most interested advertisers so far have been film distributors and television networks, with the WB network promoting shows such as "One Tree Hill" that have "mall rat mall rat n. Slang A person, especially a teenager or young adult, who frequently passes time wandering through shopping malls. " appeal, and NBC NBC in full National Broadcasting Co. Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network. hoping to attract their parents with posters for its venerable "Today" morning show. But the company hopes to attract retailers soon. Brewer said their mall marketing studies indicate that customers don't consider the ads intrusive and had high retention of the ad content later. To insure that shoppers have an unobstructed view, mall operators are required to purchase clear acrylic food trays for their vendors. "We're converting the mall into a powerful medium in which our clients can reach consumers in a buying state of mind," she said. Creatable Media, lead by company President Vince Pierse, is owned by Sydney, Australia-based Hawkesbridge Private Equity, which in January acquired its assets from another Australian company for $4 million. The deal included the forgiveness of $3.2 million in convertible debt and an $800,000 cash payment, according to Hawkesbridge's Web site. Pierse has been vacationing in New Zealand New Zealand (zē`lənd), island country (2005 est. pop. 4,035,000), 104,454 sq mi (270,534 sq km), in the S Pacific Ocean, over 1,000 mi (1,600 km) SE of Australia. The capital is Wellington; the largest city and leading port is Auckland. and couldn't be reached for comment. Staff reporter Deborah Crowe can be reached at (323) 549-5225, ext. 232, or at dcrowe@labusinessjournal.com. |
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