Food ad is ruled to be 'offensive'.A SNACK ad was today in hot water after a TV regulator regulator, n the mechanical part of a gas delivery system that controls gas pressure that allows a manageable flow of drug vapor to escape. regulator see reducing valve. found it broke programme rules for offensive language. More than 300 viewers complained about the Pot Noodle In the UK & Ireland, Pot Noodle is a well-known brand of ramen-style snack. Its dehydrated mixture consists of wide noodles, textured soya pieces, assorted dried vegetables and flavouring powder. Each pot is also packaged with a sachet of sauce, such as soy sauce. advert, which branded the food "the slag of all snacks" and shows a man touring a red light district to seek forbidden pleasures. A huge number of complaints early in the campaign led to the ITC ITC (Brit) n abbr (= Independent Television Commission) → Fernseh-Aufsichtsgremium ITC n abbr (BRIT) (= Independent Television Commission) → ruling it should not be shown until after 9pm, but viewers continued to be upset by the language on screen. The Independent Television Commission found the word "slag" unsuitable for broadcast at any time in an advert. Research found that viewers do not want to see bad language in TV ads at all, and that a majority of women find the word "slag" offensive. |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion