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Following a pilot promotion in Sacramento, Calif., McDonald's and the California Milk Processor Board expand their alliance to nearly 1,000 restaurants in Southern and Central California.


Following a pilot promotion in Sacramento, Calif., McDonald's and the California Milk Processor Board expand their alliance to nearly 1,000 restaurants in Southern and Central California. During the promotion, which runs through September, kids receive a carton of milk with Breakfast Happy Meal purchases, along with Got Milk? gifts and Happy Meal toy premiums. Additionally, McDonald's employees are wearing Got Milk? buttons, and the tagline appears on restaurant menu boards, trayliners and other point-of-purchase displays.

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Title Annotation:Marketing News
Comment:Following a pilot promotion in Sacramento, Calif., McDonald's and the California Milk Processor Board expand their alliance to nearly 1,000 restaurants in Southern and Central California.(Marketing News)
Publication:Agri Marketing
Article Type:Brief Article
Geographic Code:1USA
Date:Sep 1, 2003
Words:76
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