Following a pilot promotion in Sacramento, Calif., McDonald's and the California Milk Processor Board expand their alliance to nearly 1,000 restaurants in Southern and Central California.
Following a pilot promotion in Sacramento, Calif., McDonald's
and the California Milk Processor Board expand their alliance to nearly
1,000 restaurants in Southern and Central California. During the
promotion, which runs through September, kids receive a carton of milk
with Breakfast Happy Meal purchases, along with Got Milk? gifts and
Happy Meal toy premiums. Additionally, McDonald's employees are
wearing Got Milk? buttons, and the tagline appears on restaurant menu
boards, trayliners and other point-of-purchase displays.
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