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Following a pilot promotion in Sacramento, Calif., McDonald's and the California Milk Processor Board expand their alliance to nearly 1,000 restaurants in Southern and Central California.


Following a pilot promotion in Sacramento Sacramento, city, United States
Sacramento (săkrəmĕn`tō), city (1990 pop. 369,365), state capital and seat of Sacramento co., central Calif.
, Calif., McDonald's McDonald’s

fast-food restaurant chain throughout the world; recognized by golden arches. [Am. Culture: Misc.]

See : Ubiquity
 and the California California (kăl'ĭfôr`nyə), most populous state in the United States, located in the Far West; bordered by Oregon (N), Nevada and, across the Colorado River, Arizona (E), Mexico (S), and the Pacific Ocean (W).  Milk Processor Board expand their alliance to nearly 1,000 restaurants in Southern and Central California Central California can refer to one of several divisions or regions of the U.S state of California:
  • The state is sometimes described as being in three main sections: Northern California (the San Francisco Bay Area and Sacramento Valley northward), Southern California (south
. During the promotion, which runs through September, kids receive a carton of milk with Breakfast Happy Meal purchases, along with Got Milk? gifts and Happy Meal toy premiums. Additionally, McDonald's employees are wearing Got Milk? buttons, and the tagline appears on restaurant menu boards, trayliners and other point-of-purchase displays.
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Title Annotation:Marketing News
Comment:Following a pilot promotion in Sacramento, Calif., McDonald's and the California Milk Processor Board expand their alliance to nearly 1,000 restaurants in Southern and Central California.(Marketing News)
Publication:Agri Marketing
Article Type:Brief Article
Geographic Code:1USA
Date:Sep 1, 2003
Words:76
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