Follett Selects SubscriberMail for Email Marketing.Higher Education higher education Study beyond the level of secondary education. Institutions of higher education include not only colleges and universities but also professional schools in such fields as law, theology, medicine, business, music, and art. Group Emails 1.6 Million Buyers and Sellers of Textbooks LISLE, Ill. -- SubscriberMail, an email marketing company that helps organizations successfully develop and deliver email communications, today announced it has been selected by Follett Higher Education Group to provide email marketing services. Follett Higher Education Group is the largest operator of college bookstores in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , with more than 740 locations across the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and Canada. Follett manages official on-campus bookstores usually under the names of the institutions, such as "The Hammes Notre Dame Notre Dame IPA: [nɔtʁ dam] is French for Our Lady, referring to the Virgin Mary. In the United States of America, Notre Dame Bookstore" at University of Notre Dame. The company also operates 10 off-campus locations where they compete with on-campus stores. Follett will use the SubscriberMail solution to communicate with 1.6 million opt-in subscribers to help drive traffic to the stores and increase sales. Follett selected SubscriberMail for its enhanced reporting capabilities and high level of personal customer service. "It is very important to Follett to have a high level of customer service," said Carol Mjoseth, director of marketing at Follett Higher Education Group. "We selected Subscriber Mail because of their expertise in the email marketing space." "SubscriberMail is a good fit for companies like Follett that are looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. more than just a technology solution in their email service See Internet e-mail service. provider," according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Jordan Ayan, president of SubscriberMail. "Most major ESP's are technology-centric, SubscriberMail is marketing-centric in that we focus on the marketing opportunities email offers our clients and solve problems that plague email marketers. We help solve these problems with our award-winning patented technology, but marketing is always our focus. The difference is enormous." About SubscriberMail SubscriberMail provides email marketing services and easy to use, sophisticated technology for email marketers. Customers of all sizes and from diverse industries rely on SubscriberMail to help solve their email problems through proven processes, patented solutions and expert knowledge. Interactive marketers voted SubscriberMail the best email solution in ClickZ's Marketing Excellence award three years consecutively. SubscriberMail is located in Lisle, Ill. |
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