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Foldera Appoints Computer Industry Veteran Steve Cubberly as Global Vice President of Strategic Alliances; Former DimensionData executive to Spearhead Multiple Strategies to Monetize Foldera Subscriber Base.


HUNTINGTON BEACH Huntington Beach, city (1990 pop. 181,519), Orange co., S Calif., on the Pacific coast, across from Santa Catalina Island, in an oil-producing area; inc. 1909. It manufactures aerospace vehicles, aircraft parts, optical instruments, and heat transfer equipment. , Calif. -- Foldera(TM), Inc. (OTCBB OTCBB

See OTC Bulletin Board (OTCBB).
:FDRA FDRA Footwear Distributors and Retailers of America
FDRA Financial Data Reporting Application
FDRA First Data Resources Australia
FDRA Farmland Development Rights Agreement (Michigan)
FDRA Farm Debt Review Act
), the only free, open and easy-to-use web-based organizer and messaging/collaboration service, has announced the appointment of industry veteran Steve Cubberly to the position of Global Vice President of Strategic Alliances.

"Steve brings extensive relationships in the industry and a successful career's worth of experience in establishing precisely the sort of partnerships that we believe will significantly drive our per-user revenue growth for Foldera. He is one of the industry's best executives when it comes to the mission of developing mutually beneficial Adj. 1. mutually beneficial - mutually dependent
interdependent, mutualist

dependent - relying on or requiring a person or thing for support, supply, or what is needed; "dependent children"; "dependent on moisture"
 relationships with major companies who want to reach our user base," said Richard Lusk, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Foldera.

As the head of strategic alliances for well-known computer industry and consulting firms including marchFIRST, Whittman-Hart and DimensionData, Mr. Cubberly has already been successful in driving millions of dollars of incremental revenue by building strong relationships with partner firms. These partners have included some of the world's largest corporations, including Microsoft, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries)  and Oracle. Prior to joining Foldera, Mr. Cubberly owned a successful consulting business supporting companies such as ACNielsen, Hospira (an Abbott Labs spinoff) and American National Bank (now Chase).

"Where MySpace enables millions of kids to organize their network of friends, Foldera has the potential to enable millions of businesspeople to instantly organize their work. Gaining access to such an elusive and potentially huge number of businesspeople can provide an enormous opportunity for advertisers and e-commerce companies that want to reach this desirable demographic and obtain real time ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot).  on their advertising campaigns," said Mr. Cubberly.

Business owners wanting to experience the power of Foldera Activity Folders in their business should register for a beta account at http://www.foldera.com.

About Foldera(TM), Inc.

Foldera(TM) is the free, secure and easy-to-use service that instantly organizes workflow. Foldera combines web-based email Web-based email or webmail is a term referring to an e-mail service intended to be primarily accessed via a web browser, as opposed to through an application such as Microsoft Outlook or Outlook Express, Mozilla's Thunderbird or Apple's Mail. , instant messaging Exchanging text messages in real time between two or more people logged into a particular instant messaging (IM) service. Instant messaging is more interactive than e-mail because messages are sent immediately, whereas e-mail messages can be queued up in a mail server for seconds or , a document manager, a task manager, a calendar, a contact manager and sharable folders into a unified productivity suite, available with a single login from any web browser The program that serves as your front end to the Web on the Internet. In order to view a site, you type its address (URL) into the browser's Location field; for example, www.computerlanguage.com, and the home page of that site is downloaded to you. . Foldera also has the unique ability to instantly sort and file your sent and incoming email, instant message dialogs, documents, tasks, and events into folders, on a project-by-project basis, chronologically and in real-time.

Foldera's proprietary technology differs from competing collaboration products See collaborative software.  in a number of important ways:

--Easier and faster to set-up and use

--Organizes activities, teams, and information automatically

--Enables participants to communicate specifically in the context of each project and activity

--Archives everything instantly

--Notifies all participants of changes automatically and at the same time

--Secures critical information instantly

--Accessible remotely from a single centralized location on the Web

--Enables participants to manage multiple projects, teams and information from one interface

--No hardware or software to buy or maintain

--Free to users

Foldera expects to generate revenues from the sale of premium services such as extra data storage and from embedded search and contextual advertising. Founded in 2001, Foldera is a publicly traded company publicly traded company

A company whose shares of common stock are held by the public and are available for purchase by investors. The shares of publicly traded firms are bought and sold on the organized exchanges or in the over-the-counter market.
 (OTCBB:FDRA), headquartered in Huntington Beach, California Huntington Beach is a seaside city in Orange County in southern California. As of the 2000 census, the city population was 189,594. It is bordered by the Pacific Ocean on the west, by Seal Beach on the north, by Costa Mesa on the south, by Westminster on the northeast, and by .

For more information or to sign up for service, visit http://www.foldera.com

This press release includes a number of forward-looking statements that reflect our management's current views with respect to future events and financial performance. Forward-looking statements include, but are not limited to, statements that are not historical facts, and statements including forms of the words "intend," "believe," "will," "may," "could," "expect," "anticipate," "plan," "possible," and similar terms. Actual results could differ materially from the results implied by the forward-looking statements due to a variety of factors, many of which are discussed throughout this Quarterly Report and in our SEC filings. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. We undertake no obligation to publicly release any revisions to these forward-looking statements that may reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events, unless required by law. Factors that could cause actual results to differ materially from those expressed in any forward-looking statement made by us include, but are not limited to:

--our ability to finance our activities and maintain our financial liquidity;

--unexpected resistance to the adoption of our product offering;

--changes in consumer preferences or trends;

--competitive offerings; and,

--our ability to develop a strong brand identity.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:May 4, 2006
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