Foldera's Free, Web-Based Model to be Fortified with Multiple Revenue Streams; Monetizing Foldera's Work Organizer and Messaging/Collaboration Service is a Top Priority for Company Executives.

HUNTINGTON BEACH, Calif. -- Foldera, Inc. (OTCBB:FDRA): 'Discreet' and 'relevant' are two words used by Foldera Chief Revenue Officer, Steve Cubberly, when describing how he and his team plan to leverage the growing base of small and midmarket companies using Foldera's recently launched service that automatically organizes your work while you work. Intrusive and unwelcome pop-ups, pop-unders and flashing banners will not be part of the arsenal that Foldera utilizes when capitalizing on the popularity of its next generation organizer service, which was launched on June 19. E[acute accent]"At Foldera, we intend to use discreet and relevant advertising as just one revenue stream for supporting the business, while providing the best experience to our customers," said Cubberly. E[acute accent]The ad-supported revenue model has proved to be tremendously successful for companies like Yahoo (YHOO), MySpace, and Google (GOOG), which have given their service away for free and as a result gained millions of users, in a short period of time and drive significant revenue dollars. According to publicly available information, these companies generate approximately $6 dollars of revenue per unique user per month in the U.S. E[acute accent]"We expect the average business user to utilize their Foldera productivity software as much as 7 to 8 hours per day. This means that, as Foldera organizes our customers' business lives, our advertisers' messages and our other revenue producing vehicles will be seen far more frequently than they would be on a consumer-focused web site. We expect our advertising to mesh with the user experience in a way that is both non-obtrusive and contextually relevant, to the content being viewed by our customers, delivering greater impact and click-through traffic for our advertisers," Cubberly added. E[acute accent]In addition to revenue generation through the imbedded search tool, future Foldera revenue stream opportunities include: E[acute accent]Advertising -- Discreet, textual ads will be presented to users in several areas of the Foldera interface. These ads are not expected to interfere with the user experience. E[acute accent]Services -- Foldera will help its business users publicize and brand their own companies through commissioned offerings such as advertising, domain hosting and branding services. E[acute accent]User Upgrades -- Enhanced access to information will be provided through Short Message Systems (SMS) notification in the near term and full mobile Foldera functionality in the future. These upgrades, as well as additional storage and other system enhancements, will be billed both on a one-time and recurring basis. E[acute accent]"These are just some of our planned future revenue streams which will be gradually brought to our user community during the next several months. Other significant revenue opportunities are being crafted and will be implemented as the technology and partnerships come to fruition," Cubberly concluded.

E[acute accent]About Foldera(TM), Inc.

E[acute accent]Foldera(TM) is the free, secure and easy-to-use service that instantly organizes workflow. Foldera combines web-based email, instant messaging, document manager, task manager, calendar, contact manager and sharable folders into a unified productivity suite, available with a single login from any web browser. Foldera also has the unique ability to instantly sort and file your sent and incoming email, instant message dialogs, documents, tasks and events into folders, on a project-by-project basis, chronologically and in real-time. E[acute accent]Foldera's proprietary technology differs from competing collaboration products in a number of important ways:

E[acute accent]--Easier and faster to set-up and use

E[acute accent]--Organizes activities, teams and information automatically and in real time

E[acute accent]--Enables participants to communicate specifically in the context of each project and activity

E[acute accent]--Archives everything instantly

E[acute accent]--Notifies all participants of changes automatically and at the same time

E[acute accent]--Secures critical information instantly

E[acute accent]--Accessible remotely from a single centralized location on the Web

E[acute accent]--Enables participants to manage multiple projects, teams and information from one interface

E[acute accent]--No hardware or software to buy or maintain

E[acute accent]--Free to users

E[acute accent]Foldera expects to generate revenues from the sale of premium services such as extra data storage and from embedded search and contextual advertising. Founded in 2001, Foldera is a publicly traded company (OTCBB:FDRA) headquartered in Huntington Beach, California. E[acute accent]For more information or to sign up for service, visit http://www.foldera.com. For more investor-specific information, please visit http://www.trilogy-capital.com/tcp/foldera/. For recent news and stock price data, please visit http://www.trilogy-capital.com/tcp/foldera/quote.html.

E[acute accent]Forward-Looking Statements

E[acute accent]This press release includes a number of forward-looking statements that reflect our management's current views with respect to future events and financial performance. Forward-looking statements include, but are not limited to, statements that are not historical facts, and statements including forms of the words "intend," "believe," "will," "may," "could," "expect," "anticipate," "plan," "possible" and similar terms. Actual results could differ materially from the results implied by the forward-looking statements due to a variety of factors, many of which are discussed throughout this press release and in our SEC filings. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. We undertake no obligation to publicly release any revisions to these forward-looking statements that may reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events, unless required by law. Factors that could cause actual results to differ materially from those expressed in any forward-looking statement made by us include, but are not limited to:

E[acute accent]--our ability to finance our activities and maintain our financial liquidity;

E[acute accent]--unexpected resistance to the adoption of our product offering;

E[acute accent]--changes in consumer preferences or trends;

E[acute accent]--competitive offerings; and

E[acute accent]--our ability to develop a strong brand identity.