Focalink Partners With McKinley Group; Partnership Provides Comprehensive Marketing Information on Net's 500 Most Trafficked Sites for Advertisers.

PALO ALTO, Calif.--(BUSINESS WIRE)--May 20, 1996--Focalink Communications and The McKinley Group today announced a partnership that will strengthen the advertising and marketing infrastructure of the Internet.

This partnership will assure that, for the first time, advertisers have accurate, current marketing information about the Net's most heavily trafficked Web sites. The McKinley Group will provide Focalink with detailed descriptions and evaluations of the quality of the sites and profiles of the audiences who visit them.

Through its new on-line tool, MarketMatch(TM), also announced today (see separate release), Focalink will use the information to generate detailed Web site content and audience descriptions for advertisers and advertising agencies planning Internet marketing campaigns.

"The McKinley Group is a recognized leader in reviewing and rating Web sites," said Focalink president Ron Kovas. "Our new partnership will assure that advertisers and advertising agencies have the detailed information they need to determine which Web sites provide the audiences they want to reach."

The McKinley Group will generate the information through Magellan (http://www.mckinley.com), a leading on-line Internet guide and search service that previews and rates sites to allow users to conduct more targeted and useful searches.

"We are pleased to play a role in helping develop the advertising and marketing potential of the Internet through this partnership," said David Hayden, president and CEO of The McKinley Group. "Working with Focalink, we will be providing the advertising community with the most complete data available about Web sites all over the world."

Using MarketMatch, advertisers can describe on-line the kind of audiences they want to reach on the Internet. MarketMatch then delivers descriptive information about Web sites most closely matching the advertiser's criteria, including a rating of site quality and content, current ad space pricing and profiles of Web site audiences.

MarketMatch is the second Internet advertising and marketing product provided by Focalink. It complements SmartBanner(TM), the Web's first centralized advertising server, which allows advertisers to manage the placement of Web advertising campaigns, receive timely performance tracking during the course of the schedule and adjust their ad placements accordingly to maximize results.

Headquartered in Sausalito, Calif., The McKinley Group is an Internet publishing company founded in 1993 by a team of international publishers, technologists and information specialists committed to delivering the best published content including navigational and informational guides to the Internet.

Combining its extensive, proprietary Internet guide, powerful Internet search tools and publishing expertise, McKinley provides access to high-quality, useful information to Internet users quickly and conveniently.

Based in Palo Alto, FocaLink was founded in 1995 by two students at the Stanford University Graduate School of Business who identified the need to develop enabling technologies and services to optimize the one-to-one marketing potential of the Internet. Mayfield Fund is the lead venture capital investor in FocaLink. -0-

Note to Editors: All trademarks and registered trademarks are those of their respective holders.

CONTACT: Roeder-Johnson Corp. (for Focalink Communications)

Abigail Johnson, 415/802-1851

[e-mail]

or

Mike Brogan, 415/802-1850

[e-mail]

or

The McKinley Group

Christine Hinton, 415/289-1269

[e-mail]