Flying Pie Pizza Gets ''Flying'' Response-Rate Using $averCD; $averCD(TM) Direct-Mail CD-ROM Reaches Portland-Vancouver Consumers.

PORTLAND, Ore. -- $averCD direct-mail interactive CD-ROM advertising is redefining ad response rates in the direct-mail incentive-coupon industry. Due to many unique features and benefits, the $averCD ad-vantage paradigm has quickly attracted many leading companies including; Qwest, Nationwide, Trendwest, Overstock.com, Rite Aid, Quiznos Sub, Outback Steakhouse, Subway, Allstate, Car Toys, IHOP, ShoeMill, Oregon Ballet Theatre, and The Rose Quarter, topping out a list of more than 150 new clients. $averCD was unveiled during the first days of October through a broad distribution via U.S. Mail free to consumers in the Portland-Vancouver market who are now experiencing the value, fun and convenience of the $averCD CD-ROM.

"The Pizza business is very competitive and we are always looking for new cost-effective ways to attract new clients to our locations. The initial results with $averCD has been rock solid and we are seeing existing clients buy more product, and thanks to $averCD, many new clients are now trying our gourmet Pizza Pies using our $averCD ad-incentives. We are very excited and impressed by the results with $averCD," said Ty Dupuis, president of Flying Pie Pizza.

"As a Pizza connoisseur, I was excited to hear that Flying Pie Pizza's had joined the ranks of leading companies using $averCD for client acquisition and retention. Lets face it, consumers are discount loyal and everyone wants to save a buck these days, and $averCD is a win-win for both advertisers and consumers; where the money saved on advertising costs can be shared with consumers in the form of incentive discounts. As the innovators and pioneers of the interactive multimedia direct-mail advertising industry, it's great to see the fruits of our labors serving our valued client's advertising needs, providing results worthy of a press release," said William E. Simpson III executive vice president of $averCD and son of the company's president, William E. Simpson II. "Early reports from other businesses also indicate excellent consumer response rates and low client acquisition costs across the board."

The $averCD Business Paradigm

$averCD, LLC is an advertising company with a unique proprietary paradigm that provides advertisers with highly effective yet economical ad campaigns for client acquisition and retention. Based on an interactive multimedia advertising platform, $averCD provides advertisers with many of the same advertising features and benefits that would result from a very expensive traditional mixed-media advertising campaign with TV, print and Internet, while contemporaneously presenting advertiser ads and incentive coupons/gift certificates to consumers in a way that is unobtrusive, easy to manage and use, fun and free to consumers.

Further, given the 90-day shelf-life of each quarterly $averCD, advertisers have their offers and incentives always available to consumers, so when a buying decision is made, the offer is conveniently at hand, unlike any other conventional ad paradigm known today. $averCD does not require an Internet connection and therefore, business-consumer relationships can be fully developed using only the $averCD CD-ROM, which is provided to consumers free of charge. Advertisers needn't participate in the practice of over-printing coupons and can thereby reduce their costs for client acquisition and retention. These significant savings to advertisers can be in part shared with consumers via ongoing retention discounts, without undercutting profitability.

$averCD is also a software company in that, as an integral part of its advertising mission, it has also developed and provides consumers with free software that allows consumers -- for the first time ever -- to manage hundreds of incentives, coupons, gift certificates and URLs with ease, thus helping them save more money with far less effort. $averCD users can print only the coupons they intend to use at their convenience. $averCD is virus and spy-ware free and is rigorously tested by an ISO certified facility in the USA.

The use of $averCD helps conserve our dwindling precious natural resources. With every household in America receiving the equivalent of a truckload of paper direct-mail advertising over the course of a year (estimated at 1,800 pounds per household, per year), that environmental impact can be significantly reduced by having a large portion of those paper ads condensed onto the four recyclable-plastic CD-ROMs that $averCD ships annually to each household. This results in the reduction of demand for paper, reduces the burden upon recycling projects and helps to minimize the environmental impact and pollution from logging and paper mills.

About $averCD

Based in Lake Oswego, Oregon, $averCD, LLC is the leading Consumer-Direct, business-to-consumer (B2C) advertising company using incentive-based interactive multimedia advertising coupled with consumer-printable discount/gift certificates and coupons/offers. $averCD uniquely positions advertisers' offerings, which are presented to consumers from a free, easy-to-use CD-ROM that is distributed quarterly by U.S. Mail.

Founder William E. Simpson II developed and pioneered the paradigm of incentive advertising using CD-ROM coupon books and targeted multimedia advertising and marketing. Today, $averCD is leading the way in this unique and effective advertising method and continues to define the paradigm with its advertising and marketing products and solutions.

Unique in the industry, the $averCD discount directory contains consumer printable advertiser sponsored discount/gift certificates. In addition to interactive multimedia content, products and services from brand name national and local companies are included. The disc contains videos, music, free games, software and other consumer-oriented content. This mix of valuable content combines to give $averCD the highest "industry open rate" of any direct mail piece.

Because of the many assets included on $averCD, some of which may be used daily, and its relatively long shelf life, $averCD is used frequently in households and provides many opportunities for consumers to explore various brand opportunities, increasing the number of brand impressions and driving sales.

$averCD also allows consumers that do have an Internet connection to link directly to an advertiser's Web site from the CD-ROM simply by clicking a button, thus eliminating the need for consumers to memorize hundreds of complex URLs. This feature allows advertisers additional opportunities to provide real-time offers to consumers who opt-in and visit their Web sites from the $averCD platform, even after the $averCD has been in use in households for many weeks, and up to 90 days after its arrival in the U.S. Mail.

Unfortunately for some advertisers, many online coupon business paradigms disintermediate consumers from advertisers by providing advertiser coupons through third-party coupon Web sites, and in doing so, these Web sites gain -- and then broker -- consumer information as part of their revenue models. This situation benefits neither advertisers nor consumers.

$averCD believes in putting consumers and advertisers together in relationship marketing as opposed to being a data broker like some online coupon portals.

By allowing consumers to quickly and repeatedly access advertiser incentive offers over the 90-day period that $averCD is valid -- at a time that is convenient to them -- $averCD is an unobtrusive way for advertisers to economically reach potential customers. The $averCD is programmed to stop working after the 90-day valid-period ends, at which time a display will advise the consumer to look in the U.S. Mail for the next quarter $averCD for more valuable offers and content.

The use of $averCD helps conserve natural resources. With every household in America receiving the equivalent of a truckload of paper direct-mail advertising over the course of a year, the environmental impact can be significantly reduced by having a large portion of those paper ads condensed onto the four recycled-plastic CD-ROMs that $averCD ships annually to each household.

To learn more about this emerging advertising revolution, visit www.savercd.com or call $averCD, LLC at 503-675-7649.