Flycast Raises $17 Million in Latest Round of Financing; BellSouth, SBC Communications, US West and Others Invest in Leading Web Advertising Network; CFO Appointed.SAN FRANCISCO--(BUSINESS WIRE)--Feb. 3, 1999--Flycast Communications Corp., a leading web advertising network, today announced it has raised $17 million in its recent round of financing. The round consists of several new investors, including three major telecommunications companies, BellSouth, SBC (1) (SBC Communications Inc., San Antonio, TX, www.sbc.com) A large, national telecommunications company that grew from a multitude of local and regional companies, including Southwestern Bell, Pacific Bell and Nevada Bell, into a single, unified brand by 2002. Communications and US West, as well as Comdisco Ventures. Past investors Bessemer Venture Partners Bessemer Venture Partners is a private venture capital firm with offices in Silicon Valley, New York, Massachusetts, China, and India. It has backed such companies as Ciena, Flarion, Parametric Technologies, Skype, Staples, VeriSign and Veritas. , Charles River Charles River River, eastern Massachusetts, U.S. The longest river wholly in the state, it flows into Boston Bay after a course of about 80 mi (130 km). Navigable for about 7 mi (11 km), its estuary separates the cities of Boston and Cambridge. Ventures and St. Paul Venture Capital are also participants in the round. In related news, Flycast appointed Ralph J. Harms to the position of chief financial officer. "We are very pleased with the addition of these investors to the Flycast Network," said George Garrick, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Flycast. "Their commitment to Flycast and response-oriented advertising on the Internet will support Flycast's growth and allow us to significantly enhance our marketing and sales efforts." "I'm looking forward to working with the management team at Flycast," said Harms, who brings over 23 years of business experience to Flycast, where he is responsible for the finance and administration of the company. Harms has spent the last nine years in the chief financial officer role at several technology companies, including Baystone Software, dpiX (A Xerox New Enterprise Company), ESS Technology and SEEQ SEEQ Student Evaluation of Educational Quality . The company, which is headquartered in San Francisco, now employs 75 people and has offices in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Los Angeles, Chicago, Boston, Atlanta, Philadelphia, Denver and Florida. The Flycast Network consists of over 700 web site affiliates that leverage Flycast's powerful, real-time technology platform as either a primary or complementary ad sales channel. About Flycast Communications Based in San Francisco, Flycast Communications is a leading web advertising network, reaching over 20 million people a month, or 35 percent of the web. Flycast's mission is to deliver the most ROI-effective advertising solutions on the Internet. The company is focused entirely on maximizing the success of online marketing campaigns with respect to audience reach, response and results. Flycast's advertisers include e-commerce companies, direct response marketers and interactive agencies who are interested in generating site traffic and increasing web-based sales through ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). focused advertisingttp://www.flycast.com, by phone 415/977-1000, or fax 415/977-1009. |
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