Flycast Communications Strengthens Management Team With Two Executive Hires; Veteran Direct Marketing Pioneer Howard Draft Joins Flycast's Board.

SAN FRANCISCO--(BUSINESS WIRE)--Feb. 15, 1999--Flycast Communications Corporation, a leading web advertising network, today announced the addition of two key executives to its management team: Jeff Lehman, vice president of media sales and Fred Ciaramaglia, vice president of engineering. In addition the company announced that Howard Draft, chairman and CEO of DraftWorldwide, one of the world's largest direct marketing agencies and a division of Interpublic Group, has joined its board of directors.

"These three outstanding industry professionals will help strengthen and expand our role as the only web advertising network focused on response-oriented marketers," said George Garrick, president and CEO of Flycast Communications. "Each of these executives bring to Flycast a high level of experience and expertise in their particular field and will play key roles in Flycast's ongoing mission to maximize ROI for online marketers."

Lehman and Ciaramaglia join two other executives who were recently added to Flycast's management team: Ralph J. Harms, chief financial officer, and Peter Nicas, vice president of Flycast's Local Market/VAR Division.

Draft is a 20 year veteran of direct marketing and has been included on Advertising Age's "100 Best and Brightest" and Target Marketing's "The Best, The Brightest, The Most Powerful." As a member of Flycast's board of directors, Draft will have a key role in the overall strategic direction of Flycast. "Flycast is one of the few companies that truly understand the value of direct marketing on the web," said Draft. "I look forward to helping the company forge new paths in the rapidly-evolving world of web marketing."

At his new post, Lehman will be responsible for maintaining and expanding the advertising ad sales force. He was most recently working as a business consultant, before which he served as vice president of advertising sales at RealNetworks, Inc. Lehman brings a wealth of experience in both the advertising and technology industries, including serving an important role in the creation and development of rich media web ads, which increase the level of interactivity and lead to improved response rates and lead generation. Lehman has previously held senior management positions at Softbank Interactive Marketing and Ziff-Davis Publishing, where he was vice president of sales and market development for ZDNet. He was an initial member of the Internet Advertising Bureau and is a part of the Fast Forward/FAST Summit ad types committee.

Ciaramaglia, who will oversee network operations and product engineering, brings over 20 years of engineering and research development experience to Flycast. He was most recently the vice president of engineering at Eloquent Inc., where he was responsible for the development, quality assurance and documentation of Eloquent's Internet knowledge deployment products. Prior to that, Ciaramaglia was vice president of research and development at Rational Software/SQA Inc., where his SQA products won many awards for their high quality and ease of use.

About Flycast Communications

Based in San Francisco, Flycast Communications is a leading web advertising network, reaching over 20 million people a month, or 35 percent of the web. Flycast's mission is to deliver the most ROI-effective advertising solutions on the Internet. The company is focused entirely on maximizing the success of online marketing campaigns with respect to audience reach, response and results. Flycast's advertisers include e-commerce companies, direct response marketers and interactive agencies who are interested in generating site traffic and increasing web-based sales through ROI-focused advertising. Similar to the "big three" television network paradigm, Flycast operates in the same market space as DoubleClick (DCLK) and 24/7 Media (TFSM). Flycast has partnered with a number of companies, including Accipiter/Engage, AdKnowledge, AudioBase, BellSouth, MatchLogic, MessageMedia, NetGravity, Pandesic LLC, SBC Communications and Thinking Media. Flycast can be reached on the web at http://www.flycast.com, by phone [phone], or fax [phone].