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FlyCast Opens Mobile Content and Monetization Platform to Third Parties.

ADdapt System Offers Revenue-Generating Branded App Deployment To The Most Popular Smartphone A cellular telephone with information access. It provides digital voice service as well as any combination of e-mail, text messaging, pager, Web access, voice recognition, still and/or video camera, MP3, TV or video player and organizer (see PDA).  Platforms

LANCASTER, Pa. -- FlyCast, the popular mobile broadcasting service, today announced the availability of its ADdapt (Application Development and Deployment) Platform -- a suite of tools that enable mobile broadcasting, monetization and distribution of audio and video -- to any content owner seeking to offer their branded content Branded Content, also known as Branded entertainment and Advertainment, is a relatively new form of advertising medium that blurs conventional distinctions between what constitutes advertising and what constitutes entertainment.  and applications on smartphone devices. FlyCast's technology allows the owners of traditional desktop websites that focus heavily on streaming audio A one-way audio transmission over a data network. It is widely used on the Web as well as company networks to play audio clips and Internet radio. Computers in home networks stream audio (mostly music) to digital media hubs connected to home theaters.  or video to quickly and easily migrate their existing content to mobile applications for the various smartphone app stores, including the Apple App Store, the Android An open platform for cellphones from the Open Handset Alliance (OHA). Based on Linux, Android includes a library of Java classes for building mobile applications.

Android and GPhone
 Marketplace and BlackBerry's App World. These apps can then be monetized immediately through a variety of FlyCast revenue-generating options which include ad insertion, feature up-sell and premium content, among others.

Millions of users have downloaded the FlyCast application to their smartphones. Other FlyCast partner properties that have been or also will be delivered this quarter and are available to advertisers include io2go, Al Bell Presents, 790TheZone and TheRadio.com, bringing millions of cumulative listeners along with them. In the coming months FlyCast also expects to offer new platforms for Windows Mobile The Windows platform from Microsoft for handheld devices, including PDAs, cellphones and Portable Media Centers. See Pocket PC, Pocket PC Phone Edition, Smartphone and Portable Media Center. , Nokia and Samsung app stores.

ADdapt for Content Owners

The FlyCast ADdapt Mobile Broadcasting Platform supports most audio and video streaming See streaming video and video stream.  formats and includes a content transcoder to ensure device compatibility. It is designed to offer an easy path to mobile application revenue for terrestrial radio broadcasters and webcasters, sports organizations and event broadcasters, music labels, concert promoters, artists and bands, film and video companies, universities and national brands seeking to promote their offerings with streaming media See streaming audio, streaming video and digital media hub.  applications. Based on FlyCast's market-proven infrastructure, media applications can be created quickly and simultaneously deployed to devices including the iPhone, BlackBerry blackberry, name for several species of thorny plants of the genus Rubus of the family Rosaceae (rose family). See bramble.
blackberry
, Google Android and Windows Mobile-based devices.

Content owners can choose to sell their apps, offer premium upgrades from within free apps, offer monthly, annual and one-time subscription content or sell product within their apps. They also can choose to utilize FlyCast's ad insertion technology, coupled with the DoubleClick trafficking and reporting platform, to deliver targeted display, audio and video advertising. Advertising can be sold by the content owner, FlyCast's in-house sales team and/or one of the platform's support ad networks.

ADdapt for Advertisers

The FlyCast ADdapt Mobile Advertising Platform allows advertisers and brands to reach highly desirable mobile users with tightly targeted messaging. Targeting criteria can include age, gender, location, listening habits and device type. Ad types available include standard mobile display ads, new enhanced larger format display ads, synched banner audio pre-rolls, interstitials and video ads. The main FlyCast application includes thousands of terrestrial and webcast channels covering most formats, including talk, news, sports, politics, comedy and virtually every genre and sub-genre of music.

"By opening up our platform to allow content owners and brands to better leverage the mobile channel, we're also expanding the universe of content available to consumers in a mobile environment," said Dave Kennedy David Kennedy (born January 15, 1953 in Sligo) is a former racing driver from the Republic of Ireland. He was one of his country's first Grand Prix drivers, and is widely seen as having helped pioneer the Irish move into international racing. , CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of FlyCast. "We've made it easy for anyone to deliver content quickly to a variety of handset types and are helping our partners execute on the promise of a truly mobile lifestyle."

EDITOR'S NOTE Editor's Note (foaled in 1993 in Kentucky) is an American thoroughbred Stallion racehorse. He was sired by 1992 U.S. Champion 2 YO Colt Forty Niner, who in turn was a son of Champion sire Mr. Prospector and out of the mare, Beware Of The Cat.

Trained by D.
:

FlyCast logos and high resolution screen shots are available at www.flycast.fm/press/.

About FlyCast

FlyCast delivers radio and video content - music, sports, news, politics, traffic, weather and talk - to cellular and WiFi devices. The company has hundreds of content partners providing thousands of channels of regional, national and specialty content to subscribers every day. Founded in 2006 by a group of seasoned media industry veterans, FlyCast puts the content consumers crave in the palms of their hands. FlyCast also works with CDNs and ISPs to improve mobile quality of service for stream delivery.

FlyCast is a registered trademark of FlyCast Inc. The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited. The iPhone and iPod Touch A flash-based iPod from Apple that was modeled after the iPhone. It is essentially a thinner iPhone without the phone capability and uses a touch screen for navigation rather than the illustrious click wheel. Like the iPhone, the only physical button displays the main menu.  of related marks, images and symbols are the exclusive properties and trademarks of Apple Computer Corp. Wi-Fi is a registered trademark of the Wi-Fi Alliance (Wi-Fi Alliance, Austin, TX, www.wi-fi.org) A membership organization founded in 1999 devoted to certifying 802.11 wireless Ethernet devices for interoperability. The Wi-Fi CERTIFIED logo on a wireless radio (PC card, access point, etc. . All other trademarks and trade names are the property of their respective owners.
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Copyright 2009 Gale, Cengage Learning. All rights reserved.

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Publication:Business Wire
Date:Oct 26, 2009
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