Fly Technology and Spider Marketing Launch Strategic Web Marketing Partnership Targeting Auto Enthusiasts.Business Editors/High-Tech Writers AUSTIN, Texas--(BUSINESS WIRE)--July 22, 2003 Texas-based Internet service companies collaborate to offer TotalPort(TM) package of consolidated, personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. services to online affinity communities Fly Technology, L.P., an Internet services company offering a full complement of Web-based personal communications solutions for consumers and affinity brands, announced it is launching a co-marketing and promotional partnership with Spider Marketing, LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control , a Web development, Web management and Web marketing company serving the classic vehicle marketplace and other small businesses. Under the terms of the agreement, Spider Marketing will market, promote and resell re·sell tr.v. re·sold , re·sell·ing, re·sells 1. To sell again. 2. To sell (a product or service) to the public or to an end user, especially as an authorized dealer. Fly Technology's TotalPort(TM) service as part of a branded solution to new and existing customers of its network of online communities, including ClassicCar.com, ClassicTruckShop.com and SpiderMarketing.net, collectively representing a customer base of hundreds of thousands in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . "We want to offer our customers a unique service that encourages them to identify their passion with our brand, and Fly Technology is able to provide that connection with TotalPort, packaging their favorite online tools in a customized Web environment that visually reflects their interests," said Carl LaFlamme, president of Spider Marketing. "Offering TotalPort through our specialized Web communities places value-added services A value-added service (VAS) is a telecommunications industry term for non-core services or, in short, all services beyond standard voice calls and fax transmissions. at our customers' fingertips "Fingertips" is a 1963 number-one hit single recorded live by "Little" Stevie Wonder for Motown's Tamla label. Wonder's first hit single, "Fingertips" was the first live, non-studio recording to reach number-one on the Billboard Pop Singles chart in the United States. while presenting us with new revenue opportunities and enhanced brand recognition." Fly Technology will develop a branded "dashboard" for each of Spider Marketing's three affinity groups A special interest group. This is a marketing term for a group of people with similar interests. , as well as marketing materials for the TotalPort(TM) suite of complete Internet services, which provides easy, secure one-stop access to private data and public Web sites via any compatible Internet browser See Web browser. . The company's partnership with Spider Marketing is one of several major deals resulting from Fly Technology's 2003 launch of a wholesale program for TotalPort, targeting affinity brands such as online communities, service providers and non-profits, as well as retail and services resellers that reach large Internet consumer populations. "Fly Technology is excited about the potential for expanding the reach of TotalPort by partnering with Spider Marketing," said Ben Levenson, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Fly Technology. "The car and truck enthusiast community Spider reaches is national in scope and offers an established channel to promote our branded, value-add service among a very large and committed market segment." TotalPort(TM) will be available to customers online through ClassicCar.com, ClassicTruckShop.com and SpiderMarketing.net in a variety of service packages that include the "skins" customized for the affinity brands. About Spider Marketing LLC: Spider Marketing LLC is a Web development, Web management and marketing company geared to the needs of small businesses. The company owns and manages Classiccar.com and Classictruckshop.com, two of the premier community destination websites for classic vehicle enthusiasts, and provides Web management and marketing services to several additional companies within the classic vehicle marketplace. In the summer of 2003 Spider Marketing will launch a premier destination Web site offering leading products and services targeted to the small business do-it-yourself Web development and marketing market. About Fly Technology, L.P.: Fly Technology, L.P. is an Internet services company that offers a complete, bundled solution of the most commonly used Internet services through direct-to-consumer and branded models of its Web-based service suite, TotalPort(TM). Available directly to consumers through direct marketing and reseller An organization that sells hardware and software to the general public. Resellers purchase products from software publishers and hardware manufacturers. programs, TotalPort gives users secure, one-stop access to their private data and public Web sites through any compatible Internet browser. By branding the TotalPort(TM) service package, third-party companies can quickly and cost-effectively deploy secure, scalable and enhanced Web-based services to their customers, establishing previously unrealized recurring re·cur intr.v. re·curred, re·cur·ring, re·curs 1. To happen, come up, or show up again or repeatedly. 2. To return to one's attention or memory. 3. To return in thought or discourse. revenue streams and increasing customer retention and brand association. Founded in 2000, Fly Technology is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. based in Austin, Texas. The company's website is http://www.flytechnology.com. |
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