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Flush, not plush: contrary to stereotypes, many of the children of L.A.'s wealthy are living lives of moderation, preferring to hide wealth rather than flaunt it. (Wealthiest Angelenos: Rich Kids).


Name: Anthony Rodriguez Anthony Rodriguez (born 4 November 1979) is a French judoka. Achievements

Year Tournament Place Weight class
2005 World Judo Championships 5th Half middleweight (81 kg)
European Judo Championships 5th Half middleweight (81 kg) References
 

Age: 21

Home: Studio City

Parents' Background: Vitamins, skin products

Education: Junior at USC An abbreviation for U.S. Code. , business major

'ALTHOUGH I do come from money, I'm not like most kids who do. I've worked my whole life to make money. I've worked jobs since I was 12 years old, in warehouses, in promotions, as a sales rep and I've started three of my own businesses. Money was not just given to me.

"My (parents) could have afforded to buy me anything in the world. But they didn't do that. Even to go to the movies on a Saturday night, I had to work around the house and yard all day before they would let me go. Now that I'm in college, I had to work all summer to afford my fraternity, and to be able to go on vacation for spring break.

"Most of the kids I know who have money really had to work for it. And I know a lot of guys who came from money that were cut off the minute they graduated. Then again, I know another kid that has three of his own cars and lives better than Bill Gates (person) Bill Gates - William Henry Gates III, Chief Executive Officer of Microsoft, which he co-founded in 1975 with Paul Allen. In 1994 Gates is a billionaire, worth $9.35b and Microsoft is worth about $27b.  and has never worked a day in his life. But that is not the norm.

"I have a friend who is easily worth over a billion dollars, and several friends worth hundreds of millions. And only one of them is out of hand with spending. Rich kids really don't want to show it off, and they don't want others to know about how much money they have.

"There's also a huge difference depending on how their family made their money. The ones that made their money from zero and the ones who have old money really have their heads on straight and raise their kids to work hard and have some class. But the ones that are second or third generation -- that were spoiled kids themselves -- pretty much end up raising spoiled kids. The third generation just has no clue. They're usually the ones heavy into drugs and alcohol, and they have less of a desire to live."

Name: Charlene Kim

Age: 21

Home: Diamond Bar

Parents' Background: Orthodontist/Dental practice

Education: Graduating senior, USC, double major biology and religion; plans to attend USC Medical School in fall

'I felt pretty normal growing up, although I was aware that I was well off. I never had to worry about financial aid for college like my friends had to. They always had burdens and family problems because of money. I never had those kinds of problems. I almost felt alienated al·ien·ate  
tr.v. al·ien·at·ed, al·ien·at·ing, al·ien·ates
1. To cause to become unfriendly or hostile; estrange: alienate a friend; alienate potential supporters by taking extreme positions.
 because I didn't have to deal with that kind of stuff.

"My parents definitely gave me most of what I wanted, but they also were very aware of what they were giving me. They didn't spoil spoil  
v. spoiled or spoilt , spoil·ing, spoils

v.tr.
1.
a. To impair the value or quality of.

b. To damage irreparably; ruin.

2.
 me to the degree where I was a brat. I did have all my Barbies and all the toys that little girls got, and probably had more than others, but I think in general my parents kept it under control.

"I drive a Mercedes C-Class now because my dad was concerned with my safety and he insisted on buying me a reliable European car. I told him that I was okay with the Accord I used to drive, but he insisted. So then I suggested they get me a used Volkswagen--something dependable. I begged them not to buy the Mercedes, because I thought it would look like I was showing it off, and everyone would be looking at me and judging me. I really don't like to flaunt flaunt  
v. flaunt·ed, flaunt·ing, flaunts

v.tr.
1. To exhibit ostentatiously or shamelessly: flaunts his knowledge. See Synonyms at show.

2.
.

"Just driving that car proves that people have stereotypes about rich people. So I try to play it down. I'm really careful about how and when I spend my money.

"I'm a bargain hunter Bargain hunter

In the context of general equities, purchaser who is extremely selective in the price sought on a transaction.
. I always have been. Maybe it's because my mom is thrifty thrifty

said of livestock that put on body weight or produce in other ways with a minimum of feed. The opposite of illthrift.
, I never buy anything full price. I think I'm very aware of my spending habits because I don't want people to judge. As a rich person, people are extremely critical when they're watching you and they're always judging you.

"This past summer I got my first job. I worked in retail. And I got the job not because I needed the money, but because I wanted to learn for myself the value of the dollar. My mom kept asking me, 'Why are you working?' She would be like, 'Just quit, quit,' because I was working over Christmas and it was so busy. But I wanted to be almost normal in that sense, where I needed that kind of responsibility. I wanted to learn how to manage that money and see how much I would make. I really did enjoy my experience and had fun.

"I've never felt that pressure where people will be my friend because I'm rich, but I also don't want people to not hang around with me just because I do come from money. I want to be like everyone else."

Name: Tarek Itani

Age: 24

Home: Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , originally from Lebanon

Parents' Background: Politics

Education: Graduating senior, USC, business

'IN Lebanon my father and uncle are in politics, so my family is privileged. They have bodyguards and drivers and their cars have blue government license plates so everyone knows who they are.

"When I first came to L.A., I went to a junior college, and I think that's the only time I've felt taken advantage of for my money. You know, it's hard to fit in and make friends when you're a foreigner Foreigner

All institutions and individuals living outside the United States, including US citizens living abroad, and branches, subsidiaries, and other affiliates abroad of US banks and business concerns; also central governments, central banks, and other official institutions of
. People won't let you into their circles because they don't trust very easily in this country. And in college, a lot of them already had their friends from high school, so they didn't necessarily want to let anyone else in. So I was probably more generous than I should have been. I think they looked at me as some rich kid they could take advantage of.

"It's not the same back in Lebanon. We have more of a tight community and it's really easy to meet people. It's a country of only three million people so there are a lot of people who have friends and family in common.

"Generosity is a big part of the culture. When I go out with my friends back home, one person will always pick up the check, and we all take turns. Here it's totally different. Even when you're out with people who have a ton of money, everyone pitches in for their share of the bill.

"Back home, you don't work if you're super rich. It's a status thing. If I got a job back home, for example, people would say, 'Oh, there's so and so's kid,' and they would really look down on it.

"I have a cousin back home who's 30 years old, and here in America he would be considered the ultimate bum 1. bum - To make highly efficient, either in time or space, often at the expense of clarity. "I managed to bum three more instructions out of that code." "I spent half the night bumming the interrupt code. . He lives a lavish lifestyle at home and has never worked a day in his life. But it's different over there. Parents don't kick their kids out of the house no matter how old they are."

Name: Omid Sharbati

Age: 21

Home: Bakersfield

Parents' Background: Dry cleaning dry cleaning, process of cleaning fabrics without water. Special solvents and soaps are used so as not to harm fabrics and dyes that will not withstand the effects of ordinary soap and water. Dry cleaning began in France about the middle of the 19th cent.  

Education: Economics major at USC

'MY parents always taught me money doesn't grow on trees. They didn't spend a lot of money on us and taught us at an early age the value of a dollar. I actually had to work growing up. I earned my own money and learned to respect it.

"I also learned that when you buy something, you make sure that it's worth it. So I do buy nice things because I want them to last, whether it's a computer or sports equipment.

"I always had a mix of friends growing up. At school I had a lot of rich friends, but I had friends from the other side of town that I hung out with too. I didn't have problems with people trying to be my friend because of the money. You can tell who the people like that are."

Name: Joe (would not disclose last name)

Age: 21

Home: Seattle

Parents' Background: Father is an executive at Kodak

Education: Junior at USC

'I had a really good childhood but I wasn't spoiled or anything. I always had the latest Nintendo and Nintendo games List of Nintendo games can refer to:
  • List of video games published by Nintendo
  • List of NES games
  • List of Game Boy games
  • List of SNES games
  • List of Nintendo 64 games
  • List of GameCube games
  • List of Nintendo DS games
  • List of Wii games
 and I got a car right when I turned 16. They gave me a new Acura Integra, which was pretty cool in high school. But my parents made me work and I still work now in the summers.

"Money is never really an issue. I usually have enough money to do what I want, to go to Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States.  or take a trip down to Tijuana. I just tell my parents I need money for this or that, I have to give them a specific reason why I want it and they give me what I need.

"I was unaware of how much money we had growing up. My parents would tell us, 'No, we can't afford that,' but I realize now they were just saying that to keep us from being spoiled.

"I think the way kids turn out is totally based on the parents. It depends on how much money they give their kids and how much they teach them the value of a dollar. I think it's important not to spoil kids but to still give them a financial foundation and push them to get an education.

"I do know the kinds of kids that were messed up by money. One of my best friends grew up with a ton of money and he dropped out of high school. His parents split and they just give him money, like a couple hundred a day. Now's he's twenty-something and he just lives at home. He doesn't work or anything. I don't know Don't know (DK, DKed)

"Don't know the trade." A Street expression used whenever one party lacks knowledge of a trade or receives conflicting instructions from the other party.
 what he's going to do."

Name: Joe Boskovich

Age: 22

Home: Thousand Oaks Thousand Oaks, residential city (1990 pop. 104,352), Ventura co., S Calif., in a farm area; inc. 1964. Avocados, citrus, vegetables, strawberries, and nursery products are grown.  

Parents' Background: Produce

Education: Finance major, USC

'WE really don't have an extravagant ex·trav·a·gant  
adj.
1. Given to lavish or imprudent expenditure: extravagant members of the imperial court.

2. Exceeding reasonable bounds: extravagant demands.
 lifestyle. My dad has always been smart with his investments. He's never been flashy with his money. He never owned a luxury vehicle. They're just careful with how they spend money.

"I think a lot of their values were passed on to me, because I would be embarrassed to drive a Porsche or something like that. I see people driving luxury cars--Porsches, Lamborghinis, Ferraris--and I think it's unnecessary. They must feel the need to impress people.

"I think the majority of people with money don't handle it well. They need the finer things in life to make them happy. I think stereotypes for the large part are accurate. You can just tell by their attitudes by the remarks they make. They expect really nice things and when they don't have them something's wrong.

"Growing up, my family always provided all of us with the essentials. But other than that, we really didn't stand out. Maybe my house was nicer than the majority of my friends. But my possessions were no different than any one else.

"I really admire my dad and my mom for how they raised us. They've done a great job raising their family. They're really teaching us what's important, and that nothing that money can buy is really important."

RELATED ARTICLE: Addressing the Wealth

L.A.'s very wealthy families tend to be smaller than the countywide coun·ty·wide  
adv. & adj.
Throughout a whole county: found at locations countywide; a countywide search.

Adj. 1.
 average and clustered in relatively small enclaves throughout the county like Rolling Hills Rolling hills are like a mountain chain, only a "hill chain" of hills that roll on and on continually. You will often find them in between plains and mountains, near major rivers, or randomly anywhere. The only places without rolling hills are deserts and flood plains. , Hidden Hills and San Marino San Marino, city, United States
San Marino (săn mərē`nō), residential city (1990 pop. 12,959), Los Angeles co., S Calif.; inc. 1913. Of interest is the Huntington Library, Art Collections, and Botanical Gardens.
.

What's more, the wealthier the family, the lower the percentage actually having dependent children.

"It's not that multimillionaires don't have kids. But by the time they accumulate Accumulate

Broker/analyst recommendation that could mean slightly different things depending on the broker/analyst. In general, it means to increase the number of shares of a particular security over the near term, but not to liquidate other parts of the portfolio to buy a security
 $5 million or $50 million in net worth, the children are grown up and have left the nest," said Scott Slater slat·er  
n.
1. One employed to lay slate surfaces, as on roofs.

2. See pill bug.

3. See sow bug.

Noun 1.
, director of Spectrem Group, a Chicago-based market research firm catering to the very wealthy.

Slater cited Spectrem figures showing an inverse (mathematics) inverse - Given a function, f : D -> C, a function g : C -> D is called a left inverse for f if for all d in D, g (f d) = d and a right inverse if, for all c in C, f (g c) = c and an inverse if both conditions hold.  correlation between the net worth of the family and the percentage of families in that demographic having dependent children.

In past generations, when inheritance was a major factor in wealth, children of the very rich often grew up in the midst Adv. 1. in the midst - the middle or central part or point; "in the midst of the forest"; "could he walk out in the midst of his piece?"
midmost
 of big money. But today, most of the households with net worth exceeding $5 million have created their own fortunes, Slater said. This is especially true for Los Angeles County, which is one of the most entrepreneurial areas in the nation.

This helps explain why it sometimes takes decades to accumulate enough wealth to be worth at least $5 million, and why children are typically grown before that milestone is reached.

According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Spectrem figures from 2001, roughly 20,000 households in L.A. County had net worth exceeding $5 million. That's less than 1 percent of the 3.1 million households in L.A. County.

Spectrem does not compile To translate a program written in a high-level programming language into machine language. See compiler.  data at the local level for family size or numbers of dependent children. But the nationwide figures appear to hold up for L.A., at least as they relate to income figures compiled from 2000 U.S. Census data for the pockets of wealth ringing the county. Those pockets can be found along the coast, in the West San Fernando Valley San Fernando Valley

Valley, southern California, U.S. Northwest of central Los Angeles, the valley is bounded by the San Gabriel, Santa Susana, and Santa Monica mountains and the Simi Hills.
, near Pasadena and on the Palos Verdes Palos Verdes is often used to refer to a group of coastal cities on the Palos Verdes Peninsula in the Los Angeles/South Bay area of California. This affluent bedroom community is known for its dramatic views, good schools [1] extensive horse trails [2]  Peninsula.

Each of the 10 communities with the highest percentage of families with annual income in excess of $200,000 has a smaller average family size than the 3.61 persons per family countywide.

Also, these communities have a lower percentage of family households with children under age 18, with the exception of Hidden Hills.

And many high-income families do have school-age children. In communities like Hidden Hills and La Canada-Flintridge, more than half of all families have dependent children.

The Census Bureau Noun 1. Census Bureau - the bureau of the Commerce Department responsible for taking the census; provides demographic information and analyses about the population of the United States
Bureau of the Census
 tracks income data, but not net worth. Therefore the group with incomes exceeding $200,000, somewhat larger than those with net worth of $500,000 or $1 million, becomes the closest approximation approximation /ap·prox·i·ma·tion/ (ah-prok?si-ma´shun)
1. the act or process of bringing into proximity or apposition.

2. a numerical value of limited accuracy.
 of high net worth.

This can be costly. Most multimillionaire mul·ti·mil·lion·aire  
n.
One whose financial assets are worth several million dollars.


multimillionaire
Noun

a person who has money or property worth several million pounds, dollars, etc.
 families send their children to private schools that can cost on average about $15,000 a year. "You can easily spend up to $200,000 on tuition in the K-12 years, and that doesn't even include expected donations to the schools," said Len Brisco, private wealth advisor with Merrill Lynch Merrill Lynch & Co., Inc. (NYSE: MER TYO: 8675 ), through its subsidiaries and affiliates, provides capital markets services, investment banking and advisory services, wealth management, asset management, insurance, banking and related products and services on a global basis.  & Co. in Los Angeles.

Such spending hits hardest for those families still climbing the net worth ladder. That doesn't mean spending necessarily tapers off by the time these families enter the ranks of pentamillionaires (with net worth of over $5 million). At that point, many wealthy couples are grandparents grandparents nplabuelos mpl

grandparents grand nplgrands-parents mpl

grandparents grand npl
 and dote on their grandchildren GRANDCHILDREN, domestic relations. The children of one's children. Sometimes these may claim bequests given in a will to children, though in general they can make no such claim. 6 Co. 16. . But grandchildren typically do not reside in the households of pentamillionaire couples with grown children, so they don't show up in the Census figures.

--Howard Fine
Head Count

L.A. County cities with highest incomes mirror national trend.

                                     % w/income  % w/children  Avg. size
City                   Households *  $200,000+     under 18    of family

Rolling Hills                554        58.5          39         3.11
Hidden Hills                 506          57          57         3.39
Palos Verdes Estates       4,117        31.3          40         2.96
 Malibu                    3,249          31        25.3         2.86
 San Marino                3,674        29.7          49         3.29
Beverly Hills              8,263          28          44         3.02
La Canada-Flintridge       5,693        26.7          53         3.27
Bradbury                     240        26.4          39         3.21
Manhattan Beach            8,392        25.7          48         2.98
Rolling Hills Estates      2,334        23.3          41         3.02
Los Angeles County     2,135,977           4          54         3.61

* Families only

Source: Los Angeles Economic Development Corp., compiled from 2000 U.S.
Census data
COPYRIGHT 2003 CBJ, L.P.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Publication:Los Angeles Business Journal
Article Type:Interview
Geographic Code:1USA
Date:May 26, 2003
Words:2588
Previous Article:The cost of childhood: when price is no object, raising kids can become an exercise in excess. (Wealthiest Angelenos: Rich Kids).
Next Article:Despite 'snobby' image, being bred in Beverly Hills has perks. (Wealthiest Angelenos: Rich Kids).(Todd Levin of Todd's Inc. talks about growing up in...
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