FlossPlus Becomes Latest Walgreens Dental Product; Nation's Largest Drug Chain to Merchandise New Sonic Flosser.JOLIET, Ill.--(BUSINESS WIRE)--June 6, 1995--NeoSonics Corp. of Joliet, Ill., today announced an agreement with Walgreens to market the company's FlossPlus SONIC flosser A Flosser is an angler who uses the method of "Bottom bouncing" to catch fish. His catch is mainly from the Salmon species.
"Flossing" is an angling term used to describe an unethical method for harvesting fish. It is also called "bottom bouncing", "snagging", "Ripping". . Walgreens, headquartered in Deerfield, Ill., is the first major retailer to offer the product in major markets. Four cities, including Chicago, Phoenix, Milwaukee, and Madison will begin selling the product immediately.
First introduced in late 1994, FlossPlus has enjoyed continual sales growth. Until now the product has been sold on a direct basis, through national catalogs, dentist offices, and retail specialty stores Noun 1. specialty store - a store that sells only one kind of merchandise
shop, store - a mercantile establishment for the retail sale of goods or services; "he bought it at a shop on Cape Cod" . ``Everything we have done has been getting us ready for this moment.'' says Carl Melville, NeoSonics president, ``FlossPlus is a popularly priced consumer item that was designed for the retail shelf. The missing component has been market access. We pursued Walgreens because of their proven leadership role at introducing new products and categories.''
``Walgreens has earned a reputation of retail innovation in dental electric appliances.'' says Charles Walgreen, Dental Products Buyer, ``FlossPlus continues that innovation. It represents an entirely new product that we feel our customers are looking for Looking for
In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. . It fills a need that, until now, has gone unmet.''
Walgreens will merchandise the FlossPlus within the dental section. High visibility clamshell packaging and retail displays will complete the in-store merchandising. A combination of television, radio and print advertising will be used in conjunction with circular and promotional support.
The FlossPlus SONIC flosser is the first ADA Ada, city, United States
Ada (ā`ə), city (1990 pop. 15,820), seat of Pontotoc co., S central Okla.; inc. 1904. It is a large cattle market and the center of a rich oil and ranch area. accepted and clinically proven device of its kind. By combining SONIC vibrations with actual dental floss dental floss
A waxed or unwaxed thread used to remove food particles and plaque from the teeth. , FlossPlus creates a new flossing flossing,
n the mechanical cleansing of interproximal tooth surfaces with stringlike, waxed or unwaxed dental floss or tape.
n. experience that many people find easy and enjoyable. Because it's portable it can be used anywhere. FlossPlus is handheld, battery operated, and designed to make flossing as easy as brushing. It is American made and backed with a satisfaction guarantee. The product MSRP MSRP Manufacturer's Suggested Retail Price
MSRP Message Session Relay Protocol
MSRP Multi-Species Recovery Plan (US Fish & Wildlife Service)
MSRP Member of the Society for Radiological Protection (UK) is $29.95.
For additional information, contact NeoSonics at: 815/740-0001. NeoSonics Corporation is a privately held manufacturer of health care products based in Joliet, Ill. FlossPlus is the first in a family of home health care products from the company.
CONTACT: NeoSonics Corporation, Joliet
Carl D. Melville, or Beth A. Gorski, 815/740-0001