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Florida Restaurant Industry Leader Boosts Business with Rewards Network Marketing Program.



CHICAGO -- David Earp, President of the Pinellas County Chapter of the Florida Restaurant and Lodging Association, has leveraged his relationship with Rewards Network, a leading provider of marketing services and loyalty programs to the restaurant industry, to attract new diners to his Tucson's Grill & Cantina can·ti·na  
n. Southwestern U.S.
A bar that serves liquor.



[Spanish, canteen, from Italian, wine cellar.]
 location.

"I have met many fellow restaurateurs who are part of Rewards Network through my work with the FRLA FRLA Frederick Law Olmsted National Historic Site (US National Park Service)
FRLA Florida Restaurant and Lodging Association
," said Earp. "Two aspects of the program were very attractive to me: the ability to draw in more of the clientele I enjoy hosting, namely traveling professionals and families; and the information Rewards Network provides me about my diners. The customer trend reports save me time, and also provide a detailed breakdown of who's visiting and why--which makes for a solid marketing program for Tucson's Grill & Cantina."

Since 1990, this southwestern grill has served up south-of-the-border classics with a fresh, contemporary flair. House specialties include applewood n. 1. wood of any of various apple trees of the genus Malus.

Noun 1. applewood - wood of any of various apple trees of the genus Malus
apple tree - any tree of the genus Malus especially those bearing firm rounded edible fruits
 BBQ BBQ barbecue  shrimp skewers, chipotle chi·pot·le  
n.
A ripe jalapeño pepper that has been dried and smoked for use in cooking.



[American Spanish, from Nahuatl xipotli.]

Noun 1.
 mahi, signature burritos, Santa Fe sirloin, and a variety of soups, salads, and sandwiches. The restaurant's spacious layout allows diners to enjoy the relaxed atmosphere of the main dining room, more formal a la carte room, live music on the outdoor terrace, or extensive banquet facilities.

The time Earp saves by receiving marketing and business intelligence from Rewards Network allows him to commit additional resources to his local and state responsibilities in the FRLA. "I sit on the Culinary Advisory Board for the Pinellas Board of Education, and Chair the FRLA Educational Foundation at the state level," said Earp. "This allows us to reach over 14,000 students at over 200 Florida schools to expose them to programs in hospitality and cooking." The FRLA program curriculum and certification is managed by members of the organization, and provides additional ongoing training for state restaurant operators. The FRLA is also active in lobbying to protect the business environment for restaurateurs, and educating the industry about pending legislation. Additionally, the organization works with the Department of Health to assure the public is provided with safe dining experiences.

"Rewards Network is an excellent fit for a busy restaurateur res·tau·ra·teur   also res·tau·ran·teur
n.
The manager or owner of a restaurant.



[French, from restaurer, to restore; see restaurant.
 like David. The marketing and customer insights we provide him give him more time to dedicate to Tucson's Grill & Cantina and the FRLA," said Ron Blake, Rewards Network President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "We are delighted to work with someone who not only offers diners an excellent experience at his restaurant, but also does so much to further the interests of the restaurant industry in the state of Florida."

Tucson's Grill & Cantina

* 13563 Icot Boulevard, Clearwater, FL, 33760, Phone: (727) 530-0637, www.tucsonscantina.com

For more information about the Rewards Network program in Florida, contact Rewards Network representative Jason Aquilar at (727) 410-3576 or visit www.rewardsnetwork.com.

About Rewards Network

Rewards Network (AMEX AMEX

See: American Stock Exchange
: IRN IRN n abbr (= Independent Radio News) → servicio de noticias en las cadenas de radio privadas

IRN n abbr (= Independent Radio News) → agence de presse radiophonique

), headquartered in Chicago, Illinois, is a leading provider of marketing services and loyalty programs to the restaurant industry. Thousands of participating restaurants and other merchants across North America benefit from the Company's extensive email, internet and print marketing efforts; member ratings/feedback and other business intelligence; customer loyalty programs; and access to capital through the purchase of dining credits. In conjunction with leading airline frequent flyer frequent flyer Hospital practice A popular term for a Pt who is regularly admitted to a particular ER or health care facility, for various reasons  programs, club memberships, and other affinity organizations, Rewards Network provides over three million members with incentives to dine at participating restaurants, including airline miles, loyalty/reward program points, and Cashback cashback
Noun

1. a discount offered in return for immediate payment

2. a service by which a customer in a shop can draw out cash on a debit card

cashback cash n (= discount
 Rewards(SM) savings. Additional details about Rewards Network can be found at www.rewardsnetwork.com or by calling 1-877-491-3463.
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Publication:Business Wire
Date:Mar 12, 2007
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