Florida Adults Take More Than 7.4 Million Trips To Gamble At Casinos; Top Destinations are Florida Indian Casinos and Mississippi Gulf Coast.Business Editors LAS VEGAS--(BUSINESS WIRE)--July 18, 2002 A new survey reveals insight into the preferences and characteristics of casino casino or cassino (both: kəsē`nō). 1 Card game played with a full deck by two to four players. Its origins are obscure though it probably traces back to the Italian game of Scopa. gamblers nationally and includes specific data on Florida and the Orlando, Miami/Ft. Lauderdale, and Tampa/St. Petersburg/Sarasota DMAs (Designated Market Area). According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Profile of the American Casino American Casino is a current American reality television series. The show originally aired on the Discovery Channel, but in June 2005, it was moved to The Travel Channel. Gambler: Harrah's Survey 2002, approximately 2,325,000 Florida adults (age 21 or older) gambled at a casino in 2001. Florida casino players took a total of 7,441,000 casino trips last year or an average of 3.2 visits per gambler. The Harrah's Survey is based on two nationwide studies commissioned for Harrah's Entertainment Harrah's Entertainment, Inc. (NYSE: HET) is a gaming corporation that owns and operates casinos, hotels, and six golf courses under several brands. The company, based in Las Vegas, Nevada, is the largest gaming company in the world, with yearly revenues around $7.11 billion. , Inc. (NYSE NYSE See: New York Stock Exchange : HET): the Roper Reports, conducted by Roper ASW ASW Antisubmarine Warfare ASW Approved Social Worker ASW Application Software ASW a Small World (online community) ASW Art Supply Warehouse ASW Artificial Sea Water ASW Australian Standard White (wheat) ; and the U.S. Gaming Panel, conducted by the NFO NFO Info File (file type extension) NFO New Fund Offer NFO National Farmers Organization NFO Naval Flight Officer (US Navy) NFO National Family Opinion WorldGroup, Inc. The complete survey is posted online at www.harrahs.com/about_us/survey/. The top casino destinations for Florida gamblers were the Florida Indian and Gulf Coast, MS casinos, which, respectively, captured 58 and 11 percent of all casino trips. Cruise ships This is a list of cruise ships, both those in service and those that have since ceased to operate. Both cruise ships and cruiseferries are included in this list. (Ocean liners are not included on this list, see List of ocean liners. and Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. accounted for another 16 percent of casino trips. The Orlando DMA (1) (Digital Media Adapter) See digital media hub. (2) (Document Management Alliance) A specification that provides a common interface for accessing and searching document databases. generated 341,000 casino gamblers in 2001. Orlando-area players made a total of 888,000 casino trips, or an average of 2.6 annual visits. The Miami/Ft. Lauderdale DMA generated 594,000 casino gamblers in 2001. The Miami/Ft. Lauderdale-area players made a total of 2,317,000 casino trips, or an average of 3.9 annual visits. The Tampa/St. Petersburg/Sarasota DMA generated 428,000 casino gamblers in 2001. Tampa/St. Petersburg/Sarasota-area players made a total of 1,713,000 casino trips, or an average of four annual visits. The casino gambling participation rate (percent of adult population that gambled in a casino in 2001) was 19.8 percent in Florida, 19.4 percent for Orlando, 23.6 percent for Miami/Ft. Lauderdale, and 17.5 percent for Tampa/St. Petersburg/Sarasota. The national participation rate was 27 percent. "The participation rates in Florida and the Orlando, Miami/Ft. Lauderdale, Tampa/St. Petersburg/Sarasota areas indicate that there is a strong demand for casino gambling among local residents that isn't being met by the state's Indian casinos," said Gary Loveman Gary Loveman is an American business executive and former academic. He is the current Chief Executive Officer of Harrah's Entertainment, Inc. and has held the position since 2003. , Harrah's president and chief operating officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. . "There are significant gambling dollars being spent out-of-state by Florida players. If Florida chooses to expand casino gambling opportunities, it could generate needed tax revenues, jobs, and capital investment simply by re-capturing this spending." NATIONAL SURVEY HIGHLIGHTS The Harrah's Survey also sheds light on the more than 50 million Americans who visited a casino last year, revealing significant differences between gamblers and non-gamblers. The survey highlights the distinctions between the two groups on issues as disparate as retirement investing and leisure time. Player Demographics The attributes of people in a particular geographic area. Used for marketing purposes, population, ethnic origins, religion, spoken language, income and age range are examples of demographic data. -- Only three of the top feeder states - Nevada, Missouri and Louisiana - are not among the top 10 states in population. -- Thirty-two states each generated more than two million casino trips in 2001. -- Gamblers living in the top 20 casino feeder markets (DMAs) took nearly 51 percent of total U.S. casino trips. -- The top five feeder markets accounted for about a quarter of total U.S. casino, according to the Harrah's survey. Gamblers' Financial Affairs Casino players share the same financial concerns as other Americans, the survey found, but tend to be more secure about their future. When compared to non-gamblers, casino players are: -- Only three of the top feeder states - Nevada, Missouri and Louisiana - are not among the top 10 states in population. -- Thirty-two states each generated more than two million casino trips in 2001. -- Gamblers living in the top 20 casino feeder markets (DMAs) took nearly 51 percent of total U.S. casino trips. -- The top five feeder markets accounted for about a quarter of total U.S. casino, according to the Harrah's survey. Non-gamblers, however, were more likely (46 percent versus 41 percent) to report that "to become wealthy" is part of their idea of the American Dream American dream also American Dream n. An American ideal of a happy and successful life to which all may aspire: . Leisure Time While gamblers share many of the same leisure time preferences as Americans overall, they are far more active in their leisure time, according to Profile of the American Casino Gambler. -- Only three of the top feeder states - Nevada, Missouri and Louisiana - are not among the top 10 states in population. -- Thirty-two states each generated more than two million casino trips in 2001. -- Gamblers living in the top 20 casino feeder markets (DMAs) took nearly 51 percent of total U.S. casino trips. -- The top five feeder markets accounted for about a quarter of total U.S. casino, according to the Harrah's survey. Home and Community Casino players, like other Americans, rank being a good spouse and parent as most important to "being successful," the survey found. Four out of 10 gamblers (versus 34 percent of non-gamblers) mention "being true to one's self" as their personal idea of success. Other key findings include: -- Only three of the top feeder states - Nevada, Missouri and Louisiana - are not among the top 10 states in population. -- Thirty-two states each generated more than two million casino trips in 2001. -- Gamblers living in the top 20 casino feeder markets (DMAs) took nearly 51 percent of total U.S. casino trips. -- The top five feeder markets accounted for about a quarter of total U.S. casino, according to the Harrah's survey. Games of Choice Among player preference findings: -- Only three of the top feeder states - Nevada, Missouri and Louisiana - are not among the top 10 states in population. -- Thirty-two states each generated more than two million casino trips in 2001. -- Gamblers living in the top 20 casino feeder markets (DMAs) took nearly 51 percent of total U.S. casino trips. -- The top five feeder markets accounted for about a quarter of total U.S. casino, according to the Harrah's survey. Casino Visitation VISITATION. The act of examining into the affairs of a corporation. 2. The power of visitation is applicable only to ecclesiastical and eleemosynary corporations. 1 Bl. Com. 480; 2 Kid on Corp. 174. 53.2 million adults (age 21 or older) made a total of 303.3 million trips to gamble at casinos last year, or an average of 5.7 visits per gambler per year. With a total U.S. adult population of 196.9 million, the 53.2 million adult visitors in 2001 represent a national casino gambling participation rate of 27 percent. Where Casino Players Live Harrah's Survey 2002 found that nearly 53 percent of Americans' casino trips in 2001 were taken by gamblers residing in the top 10 casino feeder feeder abbreviation for self-feeders. Used in feeding groups of animals at intervals of several days. Feed has to be dry and comminuted so that it will run down the spouts from the hopper into the troughs. states: California, Illinois, Nevada, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Michigan, Texas, New Jersey, Louisiana, Missouri Louisiana is a city in Pike County, Missouri, United States. The population was 3,863 at the 2000 census. Louisiana is located in northeast Missouri, on the Mississippi River south of Hannibal. An ammonia plant here was converted to study and produce synthetic fuels. and Pennsylvania. Additional findings about where casino players live include: -- Only three of the top feeder states - Nevada, Missouri and Louisiana - are not among the top 10 states in population. -- Thirty-two states each generated more than two million casino trips in 2001. -- Gamblers living in the top 20 casino feeder markets (DMAs) took nearly 51 percent of total U.S. casino trips. -- The top five feeder markets accounted for about a quarter of total U.S. casino, according to the Harrah's survey. About Harrah's Survey 2002: Profile of the American Casino Gambler Profile of the American Casino Gambler is based on two nationwide studies: the Roper Reports, conducted by Roper ASW; and the U.S. Gaming Panel, conducted by NFO WorldGroup, Inc. Roper ASW administered face-to-face interviews to a nationwide sample of 2,000 men and women, 18 years of age or older, in respondents' homes. The margin of error for a question in the Roper Reports answered by all 2,000 respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. at a 95 percent confidence level is approximately +/- 3 percent. NFO WorldGroup, Inc. mailed a survey questionnaire to a panel of 100,000 adults, 21 years of age or older, within the Continental United States United States territory, including the adjacent territorial waters, located within North America between Canada and Mexico. Also called CONUS. . The survey generated 66,283 respondents from which NFO identified the U.S. Gaming Panel, a nationally representative sample of 17,942 casino players. The margin of error for a question asked of all 17,942 casino players at a 95 percent confidence level is approximately +/- 1 percent and can vary between +\- 1 percent and +/- 5 percent depending on sample segmentation. Founded more than 60 years ago, Harrah's Entertainment, Inc. operates 25 casinos in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , primarily under the Harrah's brand name. Harrah's Entertainment is focused on building loyalty and value with its target customers through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. Additional information about Harrah's Entertainment is available at www.harrahs.com. |
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