Florence de Nadai Appointed Communications Director for Lectra.

Business Editors

PARIS--(BUSINESS WIRE)--Nov. 21, 2000

Lectra Chooses a Director With International Communications

Expertise to Oversee the Company's Communications

Lectra today announced the appointment of Florence de Nadai as head of the Company's Communications Department.

Florence de Nadai's principal role will be to support and promote Lectra's strategic e-business positioning by defining, implementing and coordinating a worldwide communications strategy (38 Lectra subsidiaries and offices).

Responsible for internal and external communications (corporate, marketing and financial), Florence de Nadai heads a team of eight people based in Paris. Her first major task at Lectra has been to design and initiate the business-to-business Website www.lectra.com and run its launch campaign. At the heart of Lectra's e-business offer - LectraOnline - this site came onstream in France on October 30, 2000. LectraOnline is both a secure communications platform and an Internet B2B marketplace offering real-time specialized services to Lectra's 10,000 customers.

Aged 33, Florence de Nadai is graduate in Marketing from the Ecole des Cadres, School of Management Studies, in Paris, France. She has extensive experience in internal and external communications at the international level, and in running cross-departmental and intercultural projects.

Before joining Lectra, Florence de Nadai headed strategic missions in corporate, marketing and internal communications within international industrial corporations, notably Matra Marconi Space and Schulmberger Industries.

From 1992 to 1998, Florence de Nadai also worked independently as an external Communications Consultant.

"The growth of the Internet today is profoundly transforming the business world and creating increasing overlap between the communications, marketing, sales and after-sales functions, overturning traditional modes of organization and mindsets. Lectra's new strategic positioning takes the group into a process of complete transformation and outreach. This is a fantastic experience to live through and a challenge I could not refuse," explained Florence de Nadai.

Traded on the Second Marche of the Paris Stock Exchange, Lectra Systemes is the world leader in software, CAD/CAM equipment and services for industries using textiles, leather and other soft goods, such as apparel, textiles, retail distribution, footwear, luggage & leather goods, furniture & furnishings, automotive, aeronautics, nautical, and technical textiles.

With a staff of 1,500 around the world, Lectra makes more than 88% of its sales outside France each year, thanks to an extensive international network of 38 subsidiaries and 78 affiliates in more than 100 countries, serving its 10,000 clients.

Lectra's shares are part of the SBF 250, Midcac and Second Marche indexes of the Paris Stock Exchange, as well as the European stocks that make up the FTSE eTX All-Shares, eTX Innovation and eTX Software indexes.

For more information on Lectra, go to: www.lectra.com