Floraplex Announces Alliance With Dole Food Co., Inc.; World Commerce Online's Virtual Trading Community Brings E-Commerce To Dole's Flower Business.Business Editors ORLANDO, Fla.--(BUSINESS WIRE)--Dec. 23, 1999 World Commerce Online, Inc. (OTCBB OTCBB See OTC Bulletin Board (OTCBB). :WCOL WCOL Write Collision ), a leader in global business-to-business electronic commerce exchanges for the perishables industries, announced today a cooperative agreement with Dole Food Co., Inc. As a result, Floraplex(TM), the e-commerce community solution for the worldwide floriculture floriculture Branch of ornamental horticulture concerned with growing and marketing flowers and ornamental plants, as well as with flower arrangement. Because flowers and potted plants are largely produced in plant-growing structures in temperate climates, floriculture is industry, now provides Dole with the enhanced ability to conduct e-commerce. "Dole and Floraplex have spent considerable time and resources developing a business-to-business electronic commerce network to facilitate the needs of the fresh floral industry," said David A. DeLorenzo, president and chief operating officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. of Dole Food Co., Inc. "We are happy to formalize our cooperation and to begin actively using the Floraplex network in our floral division. At the same time, we will continue working together in developing Freshplex(TM), WCO's network for the produce industry." Floraplex is WCO's first business-to-business e-commerce exchange, bringing together information and communication resources, and user-friendly online trading Online Trading Making trades via the Internet. Notes: The use of online trading increased dramatically in the mid to late 1990's with the advent of high-speed computers and Internet connections. Stocks, bonds, options, futures, and currencies can all be traded online. areas. The result is an easy-to-use transaction vehicle that provides a complete supply chain to members of the worldwide floral industry. Floraplex allows buying and selling to be tailored between different industry segments -- from growers to importers to wholesalers and mass-markets, making current business practices better, faster and more convenient. "This is a significant event in the history of the floriculture business," Robert Shaw, chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of World Commerce Online, said. "By bringing together Floraplex, the world's only complete, online supply chain solution, and Dole's Fresh Flower Division, the largest grower of fresh flowers in the world, we're defining the future of the worldwide floriculture industry." Dole Food Company Dole Food Company, Inc. is an American-based agricultural multinational corporation headquartered in Westlake Village, California and is the leading grower and packer of such food items as bananas, pineapples (fresh and packaged), grapes, strawberries, and other fresh and frozen , with 1998 revenues of $4.4 billion, is the world's largest producer and marketer of high-quality fresh fruits, vegetables and flowers, and markets a growing line of packaged foods. Founded in 1996, World Commerce Online is headquartered in Orlando, FL and maintains offices in Nairobi, Kenya; Neve Ilan, Israel; Quito, Ecuador; Bogota, Colombia; and Amsterdam, Netherlands. World Commerce Online builds fully adaptable online trading platforms. World Commerce Online's business-to-business e-commerce exchanges enable industries to come together and do business on the World Wide Web by providing real-time trading systems, industry specific information resources, and electronic communication and education resources--all in a centralized, online community. In addition to Floraplex, World Commerce Online has also introduced FreshPlex, a business-to-business e-commerce exchange platform for the $400 billion worldwide produce industry. For more information about WCO WCO World Customs Organization WCO World Customs Organisation (Brussels, Belgium) WCO West Coast Offense (football) WCO Wine Council of Ontario (St. and its business-to-business e-commerce exchanges, visit our corporate web site: www.wconet.com. This release is intended as a forward-looking statement forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. The risks and uncertainties that may affect the operations, performance development and results of the Company's business include but are not limited to (i) The ability to provide e-commerce technology in the future, (ii) Unexpected changes in the e-commerce/Internet market, (iii) The success of the Company's expansion and marketing strategies, (iv) Competition within the e-commerce/Internet market, (v) The ability of the Company to motivate and retain the services of its key personnel and hire additional qualified personnel to meet evolving staffing. |
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