Florafax Shareholders Approve Merger With Gerald Stevens, Inc.; Gerald Stevens Shareholders to Meet Friday to Approve Merger.

VERO BEACH, FL--(BUSINESS WIRE)--April 26, 1999--

Shareholders of Florafax International, Inc., (NASDAQ: FIIF), a leading marketer of floral products, have overwhelmingly approved the company's merger with privately owned Gerald Stevens, Inc. Gerald Stevens shareholders are scheduled to meet on April 30 to approve the merger. The merger is expected to close on April 30, 1999.

Gerald Stevens is a leading retailer and marketer of flowers and floral-related merchandise and gifts. The company currently owns 117 stores in 15 markets in the U.S., including 85 free-standing retail florists, 32 supermarket locations, a floral order generation business, and an Internet floral business.

Florafax International, Inc., is principally engaged in the business of generating floral orders from consumers and providing floral placement services to retail florists. The company's wholly owned subsidiary, The Flower Club, forms mutually beneficial corporate partnerships with nationally recognized companies to market flowers and gifts directly to customers. Florafax is the fourth largest flowers-by-wire provider in the U.S., serving more than 5,300 member florists in all 50 states, the Bahamas, Bermuda, Puerto Rico and the U.S. Virgin Islands. It is also a third party processor of credit cards.

When used in this report, the words "plan(s)," "intends(s)," "expect(s)," "feel(s)," "will," "may," "believe(s)," "anticipate(s)" and similar expressions are intended to identify forward-looking statements. The events described in such statements are subject to certain risks and uncertainties which could cause actual results to differ materially from those projected. Readers are cautioned not to place undue reliance on these forward-looking statements which speak only as of the date hereof. The company undertakes no obligation to republish revised forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. Readers are also urged to carefully review and consider the various disclosures made by the company which attempt to advise interested parties of the factors which affect the company's business, including the disclosures made under the caption "Management's Discussion and Analysis or Plan of Operation" in the annual report, as well as the company's periodic reports on Form 10-KSB, 10-QSB and 8-K as amended filed with the Securities and Exchange Commission. The events described in such statements, and the success of the management strategies described by those statements, are subject to certain risks and uncertainties which could cause actual results to differ from those discussed. Among those risks and uncertainties which are particular to the company are: continued consumer spending on discretionary items such as flowers and gifts, the success of the company in maintaining relationships with its corporate marketing partners, the success of the company in maintaining a strong membership base, the continued use of credit cards as a preferred method of payment by customers of members, increased labor costs, constant competition and the health of the retail flower industry as a whole.