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Flipside.com Continues Reign as Stickiest Game Site Three Weeks Running.


Business Editors & Multimedia Writers

BERKELEY, Calif.--(BUSINESS WIRE)--May 25, 2000

Flipside Inc., a leading online gaming See gaming.  company, today announced that its combined properties (www.prizecentral.com and www.won.net) have remained the stickiest entertainment network for the third consecutive week, as reported by PC Data.

According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 the last data point for the week ended May 20, this established longevity longevity (lŏnjĕv`ĭtē), term denoting the length or duration of the life of an animal or plant, often used to indicate an unusually long life.  positions Flipside as the 10th-stickiest Internet property overall, with a total of 4.51 million hours for the week, immediately behind Lycos (No. 8) and AltaVista (No. 9) and ahead of Time Warner (No. 11).

"The continuing loyalty among our users reflects the increasing popularity of our site, and the fact that consumers can win tokens redeemable Redeemable

Eligible for redemption under the terms of an indenture.
 for prizes," said Emmanuel Schalit, president and chief operating officer Chief Operating Officer (COO)

The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president.
 of Flipside Inc.

He added: "There is very limited Internet content today that provides such a combination of stickiness and frequency of interaction. A typical Flipside user performs many more transactions every month on our sites than he/she would on even the most successful e-commerce site. We can already see that this is providing a compelling advertising-based business model."

Flipside.com, a division of Havas Interactive, a subsidiary of Vivendi, is the result of the recent merger of WON.net with Prize Central. With headquarters in Berkeley, Flipside.com is one of the leading interactive entertainment destinations worldwide. Flipside.com provides popular games for every gaming category and skill level. Players can also earn tokens and redeem redeem v. to buy back, as when an owner who had mortgaged his/her real property pays off the debt. The term also refers to paying the amount due and all charges after a foreclosure (due to failure to make payments when due) has begun.  them for prizes.

More information on WON.net and Prize Central can be found at www.flipside.com.
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Publication:Business Wire
Date:May 25, 2000
Words:265
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