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FlipGloss.com Launches a New Visual Discovery Experience Offering an Immersive Way to Enjoy Fashion and Lifestyle Content.


FlipGloss.com Allows Consumers to 'Flip, Hover An option in Microsoft Internet Explorer that removes the permanent underline from hypertext links. The underline displays automatically and only when the cursor is placed over (hovers over) the link. Hover is available in Tools/Internet Options/Advanced/Underline links.  and Discover' by Interacting Directly with Images

Company Founded by Yahoo! Music Yahoo! Music, provided by the Yahoo! network, is a provider of a variety of music services, including Internet radio, music videos, news, artist information, and original programming.  Veterans

VENICE, Calif. -- FlipGloss Media announced today the beta launch of FlipGloss.com, an immersive visual discovery experience that features fashion, design, travel and other lifestyle photography. FlipGloss content is curated from around the world and updated daily. Inspired by the rich environment of magazines, FlipGloss combines fresh editorial photo features, search and on-image interaction to further the promise of a more visual Web.

FlipGloss users can enjoy full screen, editorial photo stories and easily find out more about products, places and people that catch their eyes. Using the site's unique 'Flip, Hover, Discover' navigation, FlipGloss users can flip through images, hover over objects of interest and click to discover product information, related recommendations or where to purchase. In addition, FlipGloss offers publishers and advertisers a suite of services to showcase their content and advertising creative in innovative ways. On FlipGloss, all content is presented as full page images including relevant advertising.

"FlipGloss offers consumers a highly visual way to enjoy curated lifestyle photo content with easy, interactive access to a growing library of useful information," said Kerry Trainor, co-founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , FlipGloss. "We are very excited to be working with a world class investment and advisory team whose combined expertise in technology, digital media and print created the ideal partnership to launch FlipGloss."

FlipGloss was founded by digital media veterans Kerry Trainor, Mike Randall, Robyn VanTol and Christopher Shattuck who helped build Yahoo! Music into a global music content destination and media business. FlipGloss advisors include Tim Forbes (COO (Cell Of Origin) See mobile positioning. , Forbes Media), Marc Bodnick (Elevation Partners Elevation Partners is a private equity firm that invests in intellectual property and media and entertainment companies. Its founding partners include Roger McNamee, a former founding partner of Silver Lake Partners and Integral Capital Partners; Marc Bodnick, a former founding ), Ted Meisel (Elevation Partners; former CEO, Overture overture, instrumental musical composition written as an introduction to an opera, ballet, oratorio, musical, or play. The earliest Italian opera overtures were simply pieces of orchestral music and were called sinfonie.  Services), Greg Richardson (Elevation Partners), Pavia Rosati (executive editor, Daily Candy candy: see confectionery.
candy

Sweet sugar- or chocolate-based confection. The Egyptians made candy from honey (combined with figs, dates, nuts, and spices), sugar being unknown.
), Jim Berrien (former publisher, Forbes Magazine), Dave Goldberg (founder, Launch.com and former GM, Yahoo! Music) and Bob Roback (founder, Launch.com and former GM, Yahoo! Music).

About FlipGloss

FlipGloss is an immersive visual discovery experience that features high quality fashion and lifestyle photography. FlipGloss combines fresh editorial photo features, search and interactive images to further the promise of a more visual Web. The company was founded in March 2008 with funding from Forbes Media. FlipGloss is headquartered in Venice, Calif., with offices in New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
. For more information, please visit www.flipgloss.com.
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Publication:Business Wire
Article Type:Company overview
Date:Feb 19, 2009
Words:388
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