Flip The Switch Now in Colorado Hat Company, Shoe Extreme, Mr. T's Sportswear and Mr. K's Sportsworld; FTS Has a New Look and Style That Youths Want.COLORADO SPRINGS Colorado Springs, city (1990 pop. 281,140), seat of El Paso co., central Colo., on Monument and Fountain creeks, at the foot of Pikes Peak; inc. 1886. It is a year-round resort and a booming military, technological, and commercial city. , Colo.--(BUSINESS WIRE)--Nov. 16, 1999-- The Flip The Switch (OTC OTC See: Over-the-counter. OTC See over-the-counter market (OTC). BB:FTSX) apparel brand is continuing to gain momentum with the recent announcement that the brand is now available in a number of new retail stores. Colorado Hat Company, with nine Colorado locations, Shoe Extreme, Mr. T's Sportswear and Mr. K's Sportsworld have all recently made the decision to stock-up on Flip The Switch (FTS FTS facteur thymique sérique. ) merchandise. The stores join Sports Fan, a sports store with 12 Colorado locations, as the most recent group of retailers who have decided to carry the brand, just after its formal introduction to the marketplace. "Things are going exactly to plan. Our brand is getting a lot of recognition, and more and more retailers are taking notice of FTS's growing popularity," said Joe DeBerry of FTS. "As we continue to align ourselves with several nationally known personalities, we're picking up steam and people are wanting to get on-board. We welcome them with open arms!" The FTS look is best identified as "sports fasion," with a clean, preppy prep·py or prep·pie n. pl. prep·pies Informal 1. A student or former student of a preparatory school. 2. A person whose manner and dress are deemed typical of traditional preparatory schools. style. FTS designers have created a line that will be at the forefront of what industry analysts believe is a resurging demand among youths for more classy apparel. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. a recent (March 1999) article in MR Magazine, the predominant trend is "moving away from the baggy, hip-hop look of urban sportswear towards a cleaner, preppier style." In addition to a new look, FTS has also established a national presence. The company has partnered with several professional athletes including Bill Romanowski William Thomas Romanowski (born April 2, 1966 in Vernon, Connecticut) is a former American football player. He is commonly known as "Romo". A linebacker, he graduated from Rockville High School in 1984, Boston College in 1988 (with academic honors and Scanlan Award Recipient), and , Ed McCaffrey and Rod Smith of the Denver Broncos and heavyweight boxing contender Michael Grant (Grant will be fighting Andrew Golota on November 20 on HBO Hyperbaric oxygen therapy (HBO) A form of oxygen therapy in which the patient breathes oxygen in a pressurized chamber. Mentioned in: Ozone Therapy ). The company is currently in negotiation with several other high profile sports celebrities, entertainers and musicians. FTS was established by a group of ex-professional athletes in 1997. The company was founded with the purpose of creating a nationally distributed apparel line that reflects a positive image, creates a niche in the sports fashion industry and takes advantage of prevailing market trends. |
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