Flightpath Interactive Marketing Agency Launches New Name and Brand Identity for 2007.Top interactive agency -- formerly known as Xworld -- blazes creative course for A-List clients and their brand strategies Boutique Boutique A small investment firm specializing in offering specific, but limited services to a select number of individuals. Notes: These investment firms are the alternatives to large financial supermarkets. They provide a highly personalized environment for investing. Shop Announces Growth in Client Base and Services NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- There's a new name in interactive communications for one of the industry's top agencies. It's "Flightpath," a cleverly chosen corporate identity that has been announced by the partners of what was previously known as Xworld, one of New York City's preeminent pre·em·i·nent or pre-em·i·nent adj. Superior to or notable above all others; outstanding. See Synonyms at dominant, noted. [Middle English, from Latin prae interactive agencies. The new name reflects the boutique outfit's rapid growth and tactical expansion in client services. Flightpath boasts an impressive and growing client list of nationally recognized brands including American Express American Express (NYSE: AXP), sometimes known as "AmEx" or "Amex", is a diversified global financial services company, headquartered in New York City. The company is best known for its credit card, charge card and traveler's cheque businesses. , AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. , Schering-Plough and Conde Nast. Based in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , Flightpath is an online marketing and design agency specializing in integrated, strategic and interactive solutions for world-class and emerging organizations. Founded in 1993 as Xworld and launched anew a·new adv. 1. Once more; again. 2. In a new and different way, form, or manner. [Middle English : a, of (from Old English of; see of) + new as Flightpath on New Year's Day New Year's Day, among ancient peoples the first day of the year frequently corresponded to the vernal or autumnal equinox, or to the summer or winter solstice. In the Middle Ages it was celebrated among Christians usually on Mar. 25. 2007, the firm counts wide-ranging experience and creative expertise throughout the interactive arena including visual and interface design, technical development, communication strategies, email marketing, search engine optimization Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page be in the top 10 results of a search. Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page, both visible and hidden and more. Flightpath's new identity celebrates its fresh direction within the most vital communications medium of our age. Where as Xworld staked out its well-earned reputation primarily through website design and development, Flightpath has moved beyond those core roles to offer success-driven consultative, advisory and strategic services throughout the interactive realm. That new approach is reflected through Flightpath's new logo: a strikingly modern depiction of a sleek, upward climb. Rendered in organic green against placid plac·id adj. 1. Undisturbed by tumult or disorder; calm or quiet. See Synonyms at calm. 2. Satisfied; complacent. [Latin placidus, from white, the image implies direction and momentum. "It's one thing to create a backdrop for communications, another to assure communications success, and Flightpath has evolved into an authority at both," said Jon Fox, President of Flightpath, who founded Xworld during the pre-millennium tech boom and has guided the agency's growth and development ever since. "The Internet is a two-way street these days. With our talented staff and inspired vision, Flightpath leads companies beyond mere online presences into powerful interactions with customers that can profitably affect their bottom lines." The significance of the Internet for reaching and satisfying customers is no secret, of course, nor is the need for optimizing interactive capabilities. Flightpath -- whose tagline, "Strategic Interactive Communications," relays volumes about its focus and expertise -- brings an abundance of talent to the table. The agency's 20-person team is bursting with design and tech savvy, as well as fluency in the latest interactive technologies and trends. A strong functional focus is imbued in all of Flightpath's work -- meaning reliability is assured. Meanwhile, the agency's small-shop efficiencies translate into lower costs, speedier results and immaculate attentiveness at·ten·tive adj. 1. Giving care or attention; watchful: attentive to detail. 2. Marked by or offering devoted and assiduous attention to the pleasure or comfort of others. for clients. In short, Flightpath goes the distance for creative and capable interactive solutions. Through its predecessor Xworld, Flightpath also has a superb track record of delivering for its clients, among them some world's largest and best-known corporations: * In a recent assignment for American Express Consumer Marketing, Flightpath created an intelligently targeted email marketing campaign to communicate holiday discounts available to AmEx cardholders at major online retailers. The campaign not only delivered value to AmEx's captive audience, but also translated into goodwill for the financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. giant. * In an ongoing project for AOL, Flightpath is working with the online pioneer to improve the user experience at its new Video Portal. Result? The site's navigation and ordering processes have been significantly streamlined, enabling users to find, purchase, download, and view the movies and TV shows they want quickly and easily. * Through its long--term relationship with The New Yorker's ecommerce affiliate, The Cartoon Bank, Flightpath is collaborating with Conde.net on the creation of a new website for the time-honored magazine, with input on integration of classic cartoons and ecommerce opportunities. "It's no longer enough for companies to merely reach customers online; communication has to be done in a strategic and cohesive cohesive, n the capability to cohere or stick together to form a mass. way," notes Jon Fox. With the best practices it has developed and the experience it has accumulated over the years as a leader in interactive communications, Flightpath is ready to blaze a creative and innovative course for its clients and their brand strategies. For more information on Flightpath and its interactive services, please contact Beth Levinsohn at (212) 674-5600 ext. 36, or visit www.flightpath.com. About Flightpath: Headquartered in the heart of Greenwich Village Greenwich Village (grĕn`ĭch), residential district of lower Manhattan, New York City, extending S from 14th St. to Houston St. and W from Washington Square to the Hudson River. in New York City, Flightpath is an online marketing agency providing organizations with integrated, strategic and interactive solutions. With a talented and creative staff well-versed in the latest interactive technologies and trends, Flightpath provides myriad communications services including web site design and development, interactive communication strategies, email marketing, search engine optimization, and more. For more information: (212) 674-5600; www.flightpath.com. |
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