Flexible landlord is a Plus as firm grows into extra space.

Colliers ABR, Inc. announced that Plus Three, LP, a strategic marketing and technology company serving major U.S. political organizations and nonprofit institutions, has signed a 10-year lease for 7,420 s/f at 50 Broadway.

Plus Three has already moved its headquarters operations into one full floor of 3,710 s/f and has a "must take on" a contiguous floor when that lease expires in July 2007.

Neil Lipinski, senior managing director, and Stephen Bellwood, director, both of Colliers ABR, represented the building owner, 50 Broadway Realty Corp., in the transaction. Gerry Miovsky of Cushman & Wakefield represented Plus Three.

"We were happy to work with Plus Three to accommodate their growth needs," said Neil Lipinski. "With this deal we have been able to complete leases of three of the tower floors in the past five months with another two leases pending. Because the landlord has continued to demonstrate more flexibility than most, the buildings remain very attractive to perspective tenants, particularly not-for-profits."

Since the landlord closed on the purchase in April 2001, CABR has completed 20 deals at the buildings totaling approximately 175,000 s/f, including renewals.

The 37-story office tower at 50 Broadway is a distinctive 342,000 s/f art-deco structure built in 1929. Built in 1982, 52 Broadway is a 20-story office building totaling approximately 400,000 s/f.