FlashPoint Technology Introduces World's First In-Camera Software Application.SAN JOSE San Jose, city, United States San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850. , Calif.--(BUSINESS WIRE)--March 1, 1999-- Digita FX Provides Photo Editing See photo editor. and Filtering Capabilities Directly in All Digita-enabled Digital Cameras FlashPoint Technology Inc. today announced the industry's first in-camera software application, Digita FX(TM). Users of Digita(TM)-enabled cameras, including the KodakDC220/260 and the Minolta Dimage ZOOM EX 1500, can now apply artistic filters, adjust color balance In photography and image processing, color balance (sometimes gray balance, neutral balance, or white balance) refers to the adjustment of the relative amounts of red, green, and blue primary colors in an image such that neutral colors are reproduced correctly. and edit images -- directly inside the camera -- without ever connecting to a PC. Digita FX will be available in March for $19.95 via FlashPoint's Web site www.flashpoint.com. This revolutionary in-camera image editor provides advanced features, via the camera's intuitive graphic interface, that previously required a desktop computer and an expensive image editing Changing or improving graphics images. It typically refers to bitmapped images rather than vector graphics drawings. Using an image editor, images can be modified by an artist using pen, brush, airbrush and other "painting" tools. software package. Users can now review and modify their images within seconds of capture, regardless of location. "For the first time ever, FlashPoint is giving photographers the power to edit and enhance their images without ever connecting to a PC. By providing the ability to change an image inside the camera, share the image with other Digita-enabled cameras and print the image on a Digita-enabled printer, we have created the ultimate digital darkroom Using digital hardware to create pictures. With digital cameras, scanners and computer printers, darkroom operations are performed in the light of day. ," said David Pratt David Pratt is the name of several people:
Digita is a common software platform for digital cameras, printers and other emerging imaging solutions. This innovative software operating environment In computing, an operating environment is the environment in which users run programs, whether in a command line interface, such as in MS-DOS or the Unix shell, or in a graphical user interface, such as in the Macintosh operating system. powers the newest generation of digital photography products including the Kodak DC220 and DC260, and the Minolta Dimage EX ZOOM 1500 digital cameras, along with the first Digita-enabled printer, the Epson Print-On (PT-100). Digita is based on an open and intelligent architecture that allows users and developers to customize and enhance their products' capabilities by adding imaging applications directly in the camera or other imaging device, in much the same way they add software to PCs. Digita FX Digita FX offers powerful capabilities usually reserved for desktop image editing applications. The software provides a series of artistic, effect and texture filters to customize and transform digital images into digital artwork. Creative filters include, stucco stucco (stŭk`ō), in architecture, a term loosely applied to various kinds of plasterwork, both exterior and interior. It now commonly refers to a plaster or cement used for the external coating of buildings, most frequently employed in , water color Wa´ter col`or 1. (Paint.) A color ground with water and gum or other glutinous medium; a color the vehicle of which is water; - so called in distinction from 2. A picture painted with such colors. , mosaic, underwater, emboss and pixelate. Digita FX also includes powerful tools that can edit and enhance existing images including sharpen, rotate, mirror, posterize, blur, color balance, brightness/contrast and hue/saturation. About FlashPoint Founded in 1996, FlashPoint Technology, Inc. designs, develops and markets complete software solutions for digital photography and imaging devices. The company's Digita operating environment is licensed by leading manufacturers including Kodak, Minolta, Epson and Sharp. FlashPoint closed a $12-million round of venture financing with Brentwood Venture Capital and Oak Investment Partners in December 1998. The first Digita-enabled camera -- the Kodak DC260 -- has won numerous awards including PC/Computing Magazine's MVP (Multimedia Video Processor) A high-speed DSP chip from Texas Instruments, introduced in 1994. Officially introduced as the TMS320C80, it combines RISC technology with the functionality of four DSPs on one chip. Award, and an International Digital Photography Advancement Award. Digita also received an International Digital Photography Advancement Award for most compelling core technology in 1998. For more about Digita and FlashPoint, call 888/820-3644 or log onto www.flashpoint.com. |
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