Fixture Perfect International Launches Merchandising Division; Industry Leader Expands Services with Help of Jan Croatt.Business Editors DALLAS--(BUSINESS WIRE)--March 2, 2000 Fixture An article in the nature of Personal Property which has been so annexed to the realty that it is regarded as a part of the real property. That which is fixed or attached to something permanently as an appendage and is not removable. Perfect International Inc., (FPI FPI Formal Public Identifier FPI Front Populaire Ivoirien (French: Ivorian Popular Front, Icory Coast) FPI Federal Prison Industries, Inc. FPI Front Pembela Islam (Indonesian: Islamic Defenders Front) ) has established a Merchandising merchandising Element of marketing concerned especially with the sale of goods and services to customers. One aspect of merchandising is advertising, which aims to capture the interest of the segment of the population most likely to buy the product. Division to support retailers and vendors that do not have a full-time Merchandising team on staff. The latest addition to FPI's full menu of services will be developed with the help of industry icon Jan Croatt. Founded in 1990, FPI is the only national turnkey See turnkey system. resource for complete program management from initial store planning and design to general construction and installation of retail fixtures. "As with all of our services, FPI's Merchandising Division was created to help vendors and retailers be more competitive," said Richard Davis
Founded as a retail store fixture installation company, FPI has evolved into the only national resource for complete retail development services. The company's multi-million dollar sales have grown steadily over the past decade, and after the addition of nine services, FPI is now the most successful "single-stop" resource for turnkey retail services. "Merchandising, including product placement and visual impact, is crucial to success for retailers, particularly in today's challenging department store and free standing store environments," said Jan Croatt, who is helping launch the division. "FPI's Merchandising Division will feature trained Merchandise Coordinators, who can work well within the retail environment, to help clients manage their entire program. FPI is renowned for employing the most talented people in the industry, and this division will uphold up·hold tr.v. up·held , up·hold·ing, up·holds 1. To hold aloft; raise: upheld the banner proudly. 2. To prevent from falling or sinking; support. 3. and enhance that reputation." FPI offers a multitude of services to turn initial concepts into reality through a turnkey process performed in-house. The company provides program management, store and fixture design, fixturing, site survey and CAD services, logistics management Logistics Management is that part of Supply Chain Management that plans, implements, and controls the efficient, effective, forward, and reverse flow and storage of goods, services, and related information between the point of origin and the point of consumption in order to meet , general construction, installation of retail fixtures and merchandising. "The Merchandising Division will take detailed merchandising standards set by the vendors and interpret them for the retailer, as well as implement Graphic Rollouts and promotional material," added Ms. Croatt. "Our team will develop relationships with key personnel within each store, maintain constant communication with the retailer, photograph the retail environment once it is completed and transmit photos to the client so they can chronicle FPI's visits. Our entire focus will be on helping clients merchandise efficiently and meet their deadlines." "Our program can be tailored to a retailer's specific needs," noted Davis. "FPI's Merchandising team can be engaged to visit stores on a monthly or weekly basis or during a high season such as Father's Day, Back to School and the Holidays. We can set up events and promotional materials at retail locations as needed as needed prn. See prn order. or merchandise products after a shop or fixtures are installed. This new division will give our clients another cost-effective way to rollout cutting-edge stores by drawing upon our expertise and experience." The new Merchandising Division is expected to be fully operational by the end of February 2000. Clients interested in engaging the team can reach Ms. Croatt at 214/373-4700. About Fixture Perfect International Founded in 1990 as a retail store fixture installation company, FPI has evolved into the only national resource for complete in-house retail development services. The company provides program management, store and fixture design, fixturing, site survey and CAD services, logistics management, general construction, installation of retail fixtures and merchandising. FPI's complete array of services can take clients from shop concept to reality, through a turnkey process performed in-house by the very best employees in the industry. FPI is headquartered in Dallas, and has a Design and Development Division office located in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , as well as sales offices in Attleboro, Mass., and Portland, Ore. Regional field offices can be found in West Covina West Covina, city (1990 pop. 96,086), Los Angeles co., S Calif., in the San Gabriel valley; settled 1905, inc. 1923. Before World War II, West Covina was a small rural community where walnuts, wheat, and livestock were raised. , Calif.; Gillham, Ark.; Providence Providence, city (1990 pop. 160,728), state capital and seat of Providence co., NE R.I., a port at the head of Providence Bay; founded by Roger Williams 1636, inc. as a city 1832. , R.I.; Scottsdale, Ariz.; and West Palm Beach, Fla. Additional information about Fixture Perfect International Inc. is available by calling 214/373-4700 or via the Internet at www.fpiusa.com. |
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