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Fixing district report cards: Web sites are tracking your district data--often inaccurately.

Imagine having a fast and inexpensive way to reach many people with a great advertisement of what your district has accomplished. Obviously, that's the case with your school district's Web site.

Norfolk, Va., school superintendent Noun 1. school superintendent - the superintendent of a school system
overseer, superintendent - a person who directs and manages an organization
 John O. Simpson uses his district's Web site to provide the accountability data required under NCLB NCLB No Child Left Behind (US education initiative)  for each of the district's 48 schools. The site also trumpets the district's designation by the Virginia Department of Education as "the most improved school division hi file commonwealth." Similarly, California's Mt. Diablo Unified School District A unified school district is a school district which includes both primary school (kindergarten through middle school or junior high) and high school (grades 9-12). In Illinois, these districts are called unit school districts.  Superintendent Gary McHenry presents online "school accountability report cards" tot each of the district's 55 schools, including detailed information on enrollment, school safety standardized test A standardized test is a test administered and scored in a standard manner. The tests are designed in such a way that the "questions, conditions for administering, scoring procedures, and interpretations are consistent" [1]  results, class size and fiscal data.

Just as the Web can be a powerful tool for disseminating information to parents and prospective residents inaccurate information from other Web sites can undermine your district as well. But there is something you can do to stop outdated information about your district from circulating or the Web.

There are many state and national sites that include copious co·pi·ous  
adj.
1. Yielding or containing plenty; affording ample supply: a copious harvest. See Synonyms at plentiful.

2.
 amounts of information about school districts and it is your job to make sure the information available is up-to-date and accurate.

Several states, including California's Ed-Data site, provide fiscal demographic and performance data on each school district in its borders At the federal level, sites such as The Nation's Report Card from the National Center for Education Statistic offers compiled data on state ant national assessments for district, throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . These sites allow you to review data from districts in other states, compare the characteristics of high- and low-achieving schools, and document needs as well as successes for school reports and funding proposals.

Independent Services

Some independent sites do the same. For example, GreatSchools.net offer profiles on individual schools with information on enrollment student-to teacher ratios, socioeconomic status socioeconomic status,
n the position of an individual on a socio-economic scale that measures such factors as education, income, type of occupation, place of residence, and in some populations, ethnicity and religion.
. student ethnicity and achievement data- The group also develops contract versions of its Web site for district such as the Denver Public Schools Denver Public Schools is the public school system in Denver, Colorado, United States.

The first school was a log cabin on the corner of 12th street between Market and Larimer streets that opened in 1859.
, says Kiernan McGuire, the company's vice president of business operations Business operations are those activities involved in the running of a business for the purpose of producing value for the stakeholders. Compare business processes. The outcome of business operations is the harvesting of value from assets . "Earl site can be custom built around a district's unique data and integrated into their existing site," he adds.

Other popular school data-reporting Web services (1) Loosely, any online service delivered over the Web. Such usage appears in articles from non-technical sources, but not in IT-oriented publications, because definition #2 below describes the correct use of the term.  include SchoolMatch and The School Report, which also supplies information on schools across the nation to realtors and mortgage companies. This helps families moving to new areas answer the familiar question "How good are the schools?" For example, the school profiles posted on Yahoo offer more than 200 items of objective data including test scores, percentage of graduating seniors, availability of advanced placement coupes and personnel directories.

Setting Records Straight

Unfortunately, accountability data on too many of these sites--including your district's page--can be outdated and inaccurate. (Ironically, in August, the How is my school district doing? list on NCLB.gov were still not up-to-date.) There is nothing you can do to remove your schools from databases such as the subscription-based American School Directory. However, services such as The School Report allow administrators to update the data provided. Therefore, starting a new school year is a good time to review your online district report cards and profiles for completeness and accuracy.

Odvard Egil Dyrli, dyrli@uconn.edu, is senior editor and emeritus professor of education at the University of Connecticut The University of Connecticut is the State of Connecticut's land-grant university. It was founded in 1881 and serves more than 27,000 students on its six campuses, including more than 9,000 graduate students in multiple programs.

UConn's main campus is in Storrs, Connecticut.
.

Web Resources

--Norfolk Public Schools www.nps.k12.va.us

--Mt. Diablo Unified School District www.mdusd.k12.ca.us

--Denver Public Schools dps.schools.net

--Ed-Data www.ed-data.k12.ca.us

--The Nation's Report Card nces.ed.gov/nationsreportcard

--GreatSchools.net www.greatschools.net

--The School Report www.theschoolreport.com

--SchoolMatch schoolmatch.com

--American School Directory www.asd.com
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Article Details
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Title Annotation:The Online Edge
Author:Dryli, Odvard Egil
Publication:District Administration
Geographic Code:1USA
Date:Sep 1, 2003
Words:604
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