Five initials in search of a meaning.In February's Browser I mused over the real meaning of the letters CIRIA whose website is at www.ciria.org.uk. Its press officer, James Milne, has emailed to say that its original meaning was Construction Industry Research & Information Association, was for a time before that CEAR CEAR Comisión Española de Ayuda al Refugiado CEAR Certificate of Excellence in Accountability Reporting CEAR Centro Especializado de Alto Rendimiento CEAR Commission d'Education et d'Agility Régionale CEAR California Electronic Asset Recovery, Inc. and then CERC CERC Cambridge Environmental Research Consultants (UK) CERC Center for Environmental Research and Conservation CERC Central Electricity Regulatory Commission (India) CERC Consumer Electronics Retailers Coalition , but that a decade ago it became just five initials which should be read in conjunction with the strapline A strapline is an advertising slogan used as a secondary sentence attached to a brand name. Its purpose is to emphasise a phrase that the company wishes to be remembered by, particularly for marketing a specific corporate image or connection to a product or consumer base. , and I quote, 'provider of performance improvement product and services in the construction and related industries'. Whether or not that helps a lot it is still an interesting information repository An information repository is an easy to deploy secondary tier of data storage that can comprise multiple, networked data storage technologies running on diverse operating systems, where data that no longer needs to be in primary storage is protected, classified according to captured to do with our beloved trade. |
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