Five hundred.What more is there to say? The gargantuan task of assembling data on 500 companies in Latin America--plus our own, exclusive forecast of the region's top 100 publicly traded companies--was a huge challenge for the editorial team. But it's more than simply numbers (although that in itself is a big deal), it's an inside view on some of the most interesting companies in Latin America, right from the horse's mouth. Like who? Gerdau CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Jorge Gerdau Johannpeter, for one. Ambev President Carlos Brito. LAN (Local Area Network) A communications network that serves users within a confined geographical area. The "clients" are the user's workstations typically running Windows, although Mac and Linux clients are also used. President Luis Ernesto Videla. Volkswagen. CSN CSN Crosby, Stills, and Nash (band) CSN Centrala studiestödsnämnden (Swedish: state education grant and loan program) CSN Confédération des Syndicats Nationaux (French) . Pemex. PDVSA PDVSA Petroleos De Venezuela, SA . Smaller companies had perhaps the most interesting stories to tell: Carulla Vivero and Empresa de Telecomunicaciones de Bogota, both of Colombia, are tossing business models into the scrap heap scrap·heap also scrap heap n. 1. A pile or heap of waste material. 2. A place for discarding useless or worthless material. . Nextel Mexico, a niche company by design, is challenging Mexico's big telecoms. Don't miss Alfredo Carvajal, beginning on page 20. The president of Colombia's legendary publisher and printer Carvajal provides a fascinating glimpse of exactly how not to live fast and die young as a Latin American business. Hint: Patience and cash are your friends. Greg Brown gbrown@latintrade.com |
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