Five Rivers Winery Launches "Save A Goddess" Cancer Campaign.Winery Partners with ABC's Frosted Pink Television Special Raising Awareness Raising awareness is a common phrase advocacy groups use to justify a particular event, brochure or even the entire organization. Raising awareness refers to alerting the general public that a certain issue exists and should be approached the way the group desires. of Women's Cancers HOPLAND, Calif. -- Five Rivers Winery, which has raised more than $130,000 for breast cancer charities, will broaden efforts beginning in October to raise funds and awareness for all female-related cancers with a year-long integrated promotional effort focused around an opportunity for consumers to Save A Goddess, nominated at www.FiveRiversWinery.com. Five Rivers features a Goddess of the Elements who offers her oversight of the viticultural vit·i·cul·ture n. The cultivation of grapes. [Latin v  tis, vine; see wei- in Indo-European roots + culture. elements Earth, Air, Fire, Water and Time
to help winemakers create award-winning wines from California's
best growing regions.
The selected real-life Goddesses, all touched by cancer, will inspire others to action with their personal stories and accounts of personal trials and triumphs, believes John Tichenor, Group Brand Director for Brown-Forman. ABC's Frosted Pink television special, sponsored in part by Five Rivers, will launch the new effort, airing during National Breast Cancer Awareness Month Breast Cancer Awareness Month is an annual international health campaign organized by major breast cancer charities every October to increase awareness of the disease and to raise funds for research into its cause, prevention and cure. , on Sunday, Oct. 14 from 4-6 p.m. (EST EST electroshock therapy. EST abbr. electroshock therapy ). Bringing together Grammy award The Grammy Awards (originally called the Gramophone Awards) are presented annually by the National Academy of Recording Arts and Sciences of the United States for outstanding achievements in the record industry. The current President of the Academy is Neil Portnow. winning artists with Olympic champion skaters, Frosted Pink will entertain and educate viewers on the key issues surrounding women's health Women's Health Definition Women's health is the effect of gender on disease and health that encompasses a broad range of biological and psychosocial issues. and cancer survivorship survivorship n. the right to receive full title or ownership due to having survived another person. Survivorship is particularly applied to persons owning real property or other assets, such as bank accounts or stocks, in "joint tenancy. . In an effort to raise awareness of multiple forms of female cancers, Frosted Pink is partnering with the Gynecological gynecological /gy·ne·co·log·i·cal/ (-kah-loj´i-k'l) gynecologic. Cancer Foundation, National Breast Cancer Coalition The National Breast Cancer Coalition (NBCC) is a grassroots membership organization, comprised of hundreds of member organizations and tens of thousands of individuals dedicated to ending breast cancer through action and advocacy. , National Coalition for Cancer Survivorship  This article reads like a news release, or is otherwise written in an overly promotional tone.Please help [ rewrite this article] from a to be less promotional, per Wikipedia . and the Ovarian Cancer ovarian cancer Malignant tumour of the ovaries. Risk factors include early age of first menstruation (before age 12), late onset of menopause (after age 52), absence of pregnancy, presence of specific genetic mutations, use of fertility drugs, and personal history of breast National Alliance. "This unique and powerful combination of entertainment and education will encourage viewers to seek out additional information on breast cancer issues, with the opportunity to offer support," said Tichenor. "The real impact is the broad reach and awareness that Frosted Pink will bring," he said. During the Frosted Pink television special, Five Rivers will honor Sandra Dave as the inaugural recipient of its Save A Goddess tribute for her inspirational role in helping women affected by breast cancer in New Orleans. As both a breast cancer survivor and a hurricane Katrina survivor, Sandra has dedicated her life to support women's cancer initiatives through education, advocacy and compassion. As a true advocate for women's health, Sandra is a member and historian of the Louisiana Breast Cancer Task Force. As both a breast cancer survivor and a hurricane Katrina survivor, Sandra has dedicated her life to support women's cancer initiatives through education, advocacy and compassion. As a true advocate for women's health, Sandra is a member and historian of the Louisiana Breast Cancer Task Force. Sandra's inspirational story will be highlighted during Frosted Pink, which will be rebroadcast several times throughout October on the Style Network. For more information on Frosted Pink visit www.FrostedPink.org. Nominations for the Save A Goddess effort will be taken at www.FiveRiversWiney.com beginning in October, where inspirational stories of women affected by female cancers -- patients or survivors, caregivers, or individuals who are actively involved in the battle against women's cancers -- will be considered. A new Goddess will be selected bi-monthly and will receive a $250 spa finder gift card. One "Ultimate Goddess" from the winning group will be honored during ABC's Pink With A Twist[TM] television special, which will air in October, 2008. "Nominating someone to be recognized in the Save A Goddess promotion provides an opportunity for individuals to tell their personal story to inspire and encourage others whose lives have been affected by cancer," said Tichenor. For trade support, a wide array of Save A Goddess materials have been created including distinctive pink bottle collars, case cards, shelf-talkers, table tents, menu clips and inserts, and stickers for servers which indicate "Save A Goddess, Ask Me How." An assortment of tee-shirts, visors, pins and ballcaps with the Save A Goddess theme will also be available. Five Rivers will once again support program awareness via advertising on www.thebreastcancersite.org. Tichenor notes "according to the National Cancer Institute there are more than 10 million female cancer survivors in the United States. This year, nearly 300,000 women will be diagnosed with breast, ovarian, cervical or uterine cancer uterine cancer Malignant tumour of the uterus. Cancers affecting the lining of the uterus (endometrium) are the most common cancers of the female reproductive tract. . Together we can help save the goddesses in our lives." Five Rivers features a series of Goddess images representing the elements essential to produce award-winning wines -- Earth, Air, Fire, Water and Time -- from California's Central Coast. Five Rivers wines are produced from select lots chosen from California's Central Coast. The 2005 Paso Robles Robles is a common surname in the Spanish language meaning oaks, and may refer to:
The Five Rivers Goddess Asks That You Enjoy Her Wines Responsibly Digital images of all Five Rivers Frosted Pink materials are available on request to Jim_Caudill@B-F.com. |
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