FitMe and Junonia Introduce Size Genie; Innovative Web Service Tackles Fit-Related Issues for Apparel Shoppers.Business Editors/High-Tech Writers SANTA CLARA Santa Clara, city, Cuba Santa Clara (sän`tä klä`rä), city (1994 est. pop. 217,000), capital of Villa Clara prov., central Cuba. , Calif. & EAGAN, Minn.--(BUSINESS WIRE)--Oct. 17, 2002 FitMe, a developer of smart solutions for the apparel industry, and Junonia, a leading online and catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C. retailer of activewear in the fast growing plus-size market, today announced the introduction of Size Genie on Junonia's Web site, www.junonia.com. Size Genie is designed to allow individual shoppers at Junonia's online store to accurately determine their fit and optimal size. "We've been looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. the right technology to help our customers get the best possible fit for sometime. Concern about fit is the number one reason people are afraid to buy apparel online or by catalog. It is even more important in our target plus-size market," said Anne Kelly, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Junonia. "Our customers told us they wanted a fast, easy answer to the fit question, and FitMe's Size Genie is proving to be very popular. We expect it will not only give our customers the confidence to buy, but also increase the odds of getting the right size so they can avoid the hassle Hassle () is a location in Närke, Sweden, where a Celtic treasure was found in 1936. It comprises a large bronze cauldron which contained two Bronze Age swords of the Hallstatt type, a pommel of bronze, two bronze buckets with of returns." Historically, fit-related issues have been the biggest factors contributing to high return rates of apparel -- online, catalog and at retail stores. "Product returns are poison for online retailers with the best antidote antidote Remedy to counteract the effects of a poison or toxin. Administered by mouth, intravenously, or sometimes on the skin, it may work by directly neutralizing the poison; causing an opposite effect in the body; binding to the poison to prevent its absorption, being prevention," says Business 2.0 magazine. A PricewaterhouseCoopers survey found that more than 80 percent of Internet shoppers hesitate to buy apparel online because of lack of information about how the garment fits their body. "Size Genie service provides personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. information on size and fit at the time of sale, enabling retailers to close the sale while addressing two important issues -- sales growth and returns," said Ram Srinivasan, CEO of FitMe. "We are delighted that Junonia has chosen the Size Genie service." Size Genie utilizes a consumer's specific measurements to determine the right size for an optimal fit in hundreds of apparel brands. Size Genie shows how a garment fits on various parts of an individual's body and has a gift-giving feature that enables consumers to confidently purchase apparel for friends and relatives. Size Genie service is available for retailers to be offered from their Web sites or retail stores. The Size Genie web service is based on XML/SOAP technology and the NRF NRF National Retail Federation NRF NATO Response Force NRF National Research Foundation (South Africa) NRF Neighbourhood Renewal Fund (urban renewal funding package in the UK) NRF Nouvelle Revue Française ARTS initiative, allowing rapid deployment and integration with virtually any type of IT system that retailers may use. About FitMe.Com: FitMe.Com is an infomediary (INFOrmation interMEDIARY) An information provider that gathers content from several sources and functions as a data aggregator for a target audience. supplying information and software solutions to enable mass customized products and services.
Attn: Dinesh Sawal
FitMe.Com Inc.
TEL 408-830-0333 ext.11
FAX 408-830-0080
www.fitme.com
About Junonia: Junonia is a leading online and catalog apparel retailer serving active women in the plus-size market.
Attn: Amanda McGowan
LaBreche Murray Public Relations
TEL 612-392-7601
FAX 612-338-0921
www.junonia.com
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