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Fit for Hollywood: reality TV star to open and restaurant.


[ILLUSTRATION OMITTED]

JACKIE Warner is about to open a Sky Sport fitness center and restaurant on Hollywood Boulevard.

You don't know who Jackie Warner is? She' s the host of Bravo Network's "Work Out" reality show, which follows her adventures as she manages training programs at her Sky Sport gym in Beverly Hills and her SkyLab fat farm in Northern California. The series also features her latest lesbian love trysts. That's to say: It's not your traditional workout show. You've come a long way from Jane Fonda, baby.

Her new 4,000-square-foot Hollywood digs between Highland Avenue and Vine Street will feature a street-level window allowing tourists to watch as trainers lead people in workout classes across a polished wooden floor. The second level is reserved for free-weight training and the third for "spinning," or stationary power-cycling.

"I want this to be a very different experience from Sky Sport in Beverly Hills," Warner said. "I want it to be very accessible with classes starting at $20." In contrast, Sky Sport Beverly Hills personal training services can cost between $300 and $400 a session.

Warner's become a one-woman business incubator. She is opening a restaurant next door, List, where every meal is under 450 calories and has less than 3 grams of sugar.

"You can eat breakfast, lunch and dinner there without ever going over your 1,500-calorie-a-day limit," Warner said.

And she recently launched Ten, an active wear clothing line, along with a Jackie-branded protein shake and bar.

She also has plans to open a SkyLab fitness retreat near San Luis Obispo, Calif.

"She is definitely very entrepreneurial," said Andrew Cohen, the Bravo executive who green lit the "Work Out" series three years ago after receiving a promo tape from Warner's producers.

"Women really love her, and I'm not just talking about lesbians," Cohen said. "She has a very diverse following of married women, couples and even some men."

Warner made her first million in her early 20s as one of L.A.'s first cellular phone distributors, but later lost her fortune in a failed fitness business in Beverly Hills. She sold off some of her family's antiques--her parents were in the business--and used the money to start over again.

"My life has been a roller coaster," Warner said. "But I tell people to never give up."

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Title Annotation:Up Front
Comment:Fit for Hollywood: reality TV star to open and restaurant.(Up Front)
Author:Sporich, Brett
Publication:Los Angeles Business Journal
Geographic Code:1USA
Date:Mar 31, 2008
Words:388
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