Fisher-Price Brands Deal With BBC Worldwide Strengthens International Presence With New BBC Landmark Series.Business Editors NEW YORK--(BUSINESS WIRE)--April 30, 2002 Fisher-Price(R) Brands takes a major step in strengthening the company's international presence through a newly signed agreement with BBC BBC in full British Broadcasting Corp. Publicly financed broadcasting system in Britain. A private company at its founding in 1922, it was replaced by a public corporation under royal charter in 1927. Worldwide for the UK master toy license rights to the highly anticipated new BBC series, Fimbles. Fimbles is the new landmark preschool series for two to four year olds and will be broadcast in the UK on CBeebies on BBC TWO For the BBC radio station, see BBC Radio 2. For the defunct Philippine network, see Banahaw Broadcasting Corporation. BBC Two is the second major terrestrial television channel of the BBC. and CBeebies (Digital) later this year, joining the other landmark series Teletubbies and Tweenies The Tweenies is a television programme aimed at children, broadcast on the BBC. The programme is set in a nursery attended by the four Tweenies themselves: Milo, Jake, Bella and Fizz. They are supplemented by two adults, Max and Judy, and two dogs, Doodles and Izzles. . CBBC CBBC China-Britain Business Council CBBC Canadian Beef Breeds Council CBBC Cape Breton Business College (Sydney, Cape Breton, Nova Scotia, Canada) CBBC Central Bucks Bicycle Club CBBC Calvary Bible Baptist Church has commissioned the first series of 130 episodes from Novel Entertainment. Novel Entertainment specializes in children's and family programming and was founded in 2001. Under the terms of the deal, Fisher-Price will develop as well as manufacture and distribute a range of new Fimbles toys including plush, preschool plastics and electronic learning toys for the UK and Eire markets. In addition, Fisher-Price has the right to exclusively negotiate with BBC Worldwide upon confirmation of a TV platform for distribution rights in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. and Europe. "We are very excited about the possibilities inherent in this agreement and see it as a perfect platform for advancing our corporate strategy to build global brands," says Neil Friedman, president of Fisher-Price Brands. "Teaming up with BBC Worldwide, one of the world's most renowned creators of quality preschool brands, is an exciting new development for Fisher-Price. It marks the first time we will launch a new master toy range in the UK with worldwide potential." Helen McAleer, Director of Global Licensing, BBC Worldwide, commented: "Fisher-Price's heritage in producing creative and imaginative products makes them an ideal partner for BBC Worldwide. This venture is a natural fit for both BBC Worldwide and Fimbles, as we share Fisher-Price's vision and commitment to learning through discovery. " Drawing on years of expertise, Fisher-Price has built a reputation for producing toys which bring characters to life and which provide meaningful, emotional and interactive play for children. BBC Worldwide's sales from children's brands and properties reached 90m Pounds Sterling in the financial year 2000-2001. The BBC generates supplementary income to support its domestic services by marketing its programme-related products and services through its main commercial arm, BBC Worldwide. No licence fee money is used in developing these activities, and strict fair-trading regulations apply between the public service and commercial arms of the BBC. BBC Worldwide is: The UK's biggest seller of children's media-based products The world's biggest television channel operator based outside the US Europe's biggest exporter of television programming The UK's third largest publisher of consumer magazines One of the UK's leading spoken word audio publishers Fisher-Price, Inc., a wholly-owned subsidiary of Mattel, Inc. (NYSE NYSE See: New York Stock Exchange :MAT) and located in East Aurora, New York East Aurora is a village in Erie County, New York, United States. The population was 6,673 at the 2000 census. The Village of East Aurora lies in the eastern half of the Town of Aurora. It is southeast of Buffalo, New York. , is the leading brand of infant and preschool toys in the world. Some of the Company's best known "classic" brands include Little People(R), Power Wheels The creator of this article, or someone who has substantially contributed to it, may have a conflict of interest regarding its subject matter. It may require cleanup to comply with Wikipedia's content policies, particularly neutral point of view. (R) and View-Master(R). The Fisher-Price brand includes some of the most popular and widely recognized character brands - from Barney(TM) and Blue's Clues Blue's Clues is a children's show about a dog named Blue. It features live action one on one on paper-cutout animation. The series follows a dog named Blue through her everyday life, providing small children with fun and education. The show airs on both Nick Jr. and Noggin. (TM) to Disney, Dora the Explorer Dora the Explorer is an animated television series that is carried on the Nickelodeon cable television network. A pilot episode for the series aired in 1999, and Dora the Explorer became a regular series in 2000. (TM), Sesame Street(R) and Winnie the Pooh. The Company also develops and markets juvenile products called babygear(TM) (nursery monitors, infant swings, high chairs and more) that are designed to help families get the best possible start in life. The Company's web site can be found at www.fisher-price.com, providing valuable articles and resources to new parents. |
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