FirstEntertainment.com Announces First Music E-commerce Opening: First 2 Market Development Team.

DENVER--(BUSINESS WIRE)--Sept. 30, 1999--

FirstEntertainment.com (OTC BB: FTET) (http://www.firstentertainment.com) (name change pending shareholder approval) today announced the opening of FirstMusic and the introduction of our animated "Portal Guide" Big Dude.

The FirstMusic area at FirstEntertainment.com provides visitors with information such as upcoming live events, Entertainment's Top Artists, and Full Length streaming CD's. FirstEntertainment.com is one of a few portals and music sites offering the streaming of a full CD prior to purchase. The music area will also become a "Music Guide" for the IP-based delivery system of rich media the development team is creating. "Our music area will offer live guides and referenced-based listening for users and mobile players," states Marsowicz, CTO for FirstEntertainment.com. In addition, the Entertainment News area, a Today in History News column and a Celebrity Birthday Calendar are updated on a daily basis.

"At any given time there are more than 200 different rich-media audio and video streams present in FirstMusic. We are very confident that this tremendous amount of multimedia content will really provide the stickiness we're looking for," continues Marsowicz.

FirstEntertainment.com is proud to introduce Big Dude, Internet "Portal Guide"

Big Dude will provide users with helpful information to enhance their navigation through http://www.FirstEntertainment.com. Additionally, Big Dude will be available live online to assist visitors with real-time interactive assistance and information in e-commerce and rich-media download areas very soon. "We're very excited about providing these services to our users and truly believe these additions will enhance our website exponentially," states Michael Marsowicz, CTO for FirstEntertainment.com. "Big Dude, in his Music Persona, will suggest and create play lists as well as suggest buying opportunities," states Robert Fuchs, VP of Marketing. The Internet needs character and persona to sell into today's attention deficit surfer. Big Dude will be an ambassador of Quality and Secure Shopping.

First Entertainment is a multi-media Internet Entertainment Company and has divisions or subsidiaries in the areas of radio broadcasting, comedy clubs and Internet gaming, as well as other Internet-related activities.

Note: Certain statements herein that are not historical are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, which involve risks and uncertainties. Although the Company believes that the expectations reflected in the forward-looking statements and the assumptions upon which the forward-looking statements are based are reasonable, it can give no assurances that such expectations and assumptions will prove to have been correct. See the Company's Annual Report on Form 10-KSB/A1 for the year ended December 31, 1998, and Quarterly Report on Form 10-QSB for the quarter ended June 30, 1999, for additional statements concerning important factors that could cause actual results to differ materially from the Company's expectations.