FirstEntertainment Launches Land Based Media Campaigns.

Business Editors

DENVER--(BUSINESS WIRE)--Jan. 24, 2000

FirstEntertainment Holdings Corp. (OTCBB:FTET) (The F2 Media Network, name change pending shareholder approval), a fully reporting company, announces the launch of a land based media campaign led by Billboard and Radio Advertising.

&uot;In our pilot program The F2Network's Billboard advertising and radio spots will be delivered to over 600,000 people per day in the South Florida Area, covering Dade, Broward and Palm Beach counties&uot;, states Robert Fuchs, VP of Sales and Marketing for the F2Network. &uot;This type of exposure, will convert nicely into increased traffic as well as extending the F2Network Brand&uot;, continued Fuchs.

&uot;When comparing Internet based advertising campaigns, this medium delivers over 18,000,000 impressions in a 30 day period for less then $1.00 CPM, this is unheard of. Most Internet based advertisers are used to paying up to $35.00 CPM (cost per thousand). With the success of this program in South Florida we will be looking to take this nationwide,&uot; said Fuchs.

Its an impression based world, states Michael Marsowicz CTO of F2N and this type of offline campaign can sometimes be more effective in a crowded online world. We look at these situations with earning our local markets in mind as South Florida needs an Internet Ambassador for leadership in net technologies, aggregation of visitors and brand and transactional models. We think our brand stands for this type of quality and are launching pointed viral campaigns to build momentum early, continues Marsowicz.

FirstEntertainment Holding Corp. is a leading Multimedia Internet Entertainment Company with holdings in the areas of Comedy Clubs, Broadcast Radio, Internet Entertainment, Advertising and Marketing, and Rich Media Production utilizing Real Network's (Nasdaq:RNWK - news) Media Tools.

Note: Certain statements herein that are not historical are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, which involve risks and uncertainties. Although the Company believes that the expectations reflected in the forward-looking statements and the assumptions upon which the forward-looking statements are based are reasonable, it can give no assurances that such expectations and assumptions will prove to have been correct. See the Company's Annual Report on Form 10-KSB/A1 for the year ended December 31, 1999, for additional statements concerning important factors that could cause actual results to differ materially from the Company's expectations. For Information, or a complete F2 Network Media Kit please contact: Robert Fuchs/Hallandale [e-mail], FirstEntertainment.com, 954/456-7078.