First-ever safe, natural treatment for impotency; doctor-designed, patented and tested "21 Again" offers hope to the nearly 30 million American men who suffer from erectile dysfunction.

MARINA DEL REY, Calif.--(BUSINESS WIRE)--Nov. 10, 1995-- Innovative Medical Devices Inc. Friday announced the availability of the first-ever totally natural and safe treatment for erectile dysfunction, also called impotence, a problem faced by nearly 30 million American men and their partners.

"21 Again"(r) is an erection enhancing collar designed to assist nature in maintaining an erection.

Designed and patented by G. Howard Gottschalk, M.D., known for his interest in finding medical treatments that don't require surgery or drugs, "21 Again"(r) provides a safe, natural alternative to penile injections, surgery, penile implants, vacuum therapy and other available treatments.

"Sex is a healthy part of being a human being, but sometimes nature just doesn't cooperate. That's why I designed the '21 Again'(r) erection enhancing collar," explained Dr. Gottschalk, president of Innovative Medical Devices Inc. "If a man is able to achieve an erection, but not sustain it, then '21 Again'(r) is a good choice for him."

Initially designed by Dr. Gottschalk for his own private use, "21 Again"(r) provides a safe and natural treatment in the form of an erection enhancing collar, which comfortably fits around the erect penis and scrotum. Once in place, "21 Again"(r) helps nature maintain the erection by compressing the helicine valves, resulting in a firm erection until the collar is removed.

Its patented design does not interfere with the normal blood flow to the penis and does not constrict the urethra, thus allowing normal ejaculation. Because it is an external, drug-free solution, there are no harmful side effects as can often be the case with valve surgery, penile implants, vacuum therapy, penile injections or creams.

"21 Again"(r) Provides a Private, Safe, Comfortable Way to Regenerate Sex

"21 Again"(r) provides men suffering from erectile dysfunction and their partners a private, safe and comfortable means of regenerating their sexual activity. Because it is soft and flexible, it does not interfere with sexual intercourse and is non-obtrusive and comfortable for both partners.

Dr. Gottschalk explains, "Because it easily slips over the base of the penis and the scrotum, it goes virtually unnoticed during sexual intercourse. It is as safe and easy-to-use as a safety belt."

"21 Again"(r) Provides a Natural and Sanitary Solution

Made of soft Velcro with a small, softly curved buckle, "21 Again"(r) provides an unobtrusive and natural solution. Because it may be washed repeatedly without damage for up to six months, it is completely sanitary for the man and his partner. "21 Again"(r) is discreetly packaged, sterilized and sealed in a personal storage box.

Pricing and Availability

"21 Again"(r) retails for $35 and offers a full 30 day money-back guarantee if users are not satisfied. "21 Again"(r) is available directly from Innovative Medical Devices by calling 800/490-0099.

About the Inventor of "21 Again"(r)

Dr. Gottschalk began his medical career upon graduation from Rush Medical College in 1940. He has maintained a private practice in otolaryngology (ear, nose, throat) since 1948 and has long been revered for his holistic approach to treating patients.

With today's medical direction moving toward treatment of the whole person with as many natural solutions as possible, Dr. Gottschalk has proven himself to be a forward thinker. "21 Again"(r) is partially a result of his unique approach to finding solutions that don't require drugs or surgery.

CONTACT: Barbara Stange PR

Barbara Stange, 714/846-2324

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