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First-Ever Style Week Orange County(TM) to Feature Lauren Conrad's Return to the OC.


Celebrity Designer's 'Homecoming Fashion Show' Kicks Off Week of Irvine Spectrum Center Events with Shows by Other OC designers, H&M and Nordstrom

IRVINE, Calif. -- Celebrity designer Lauren Conrad Lauren Katherine Conrad (born February 1, 1986), often referred to as "L.C.", is an American reality television star and fashion design student.[1] She is best known for her role in the MTV reality series and The Hills,[2]  will celebrate her Orange County homecoming as she kicks off the first-ever Style Week Orange County[TM] at Irvine Spectrum Center on September 8 through 13. In addition, renowned retailers Nordstrom, Macy's and H&M will join iconic Orange County surf brands Hurley and Roxy for this ground-breaking week of fashion shows and in-store events.

Conrad will debut her fall collection while kicking off Style Week Orange County with a runway show on September 8 at Irvine Spectrum Center, just a few miles from where she grew up in Laguna Beach Laguna Beach (ləg`nə), city (1990 pop. 23,170), Orange co., S Calif., on the Pacific coast; founded 1887, inc. 1927. . Her line is carried at Nordstrom at Irvine Spectrum Center.

"This is a wonderful homecoming for me, and I look forward to seeing old friends - and making new ones," said Conrad, popular star of The Hills on MTV MTV
 in full Music Television

U.S. cable television network, established in 1980 to present videos of musicians and singers performing new rock music. MTV won a wide following among rock-music fans worldwide and greatly affected the popular-music business.
. "Because it was so close to my home, I grew up shopping at Irvine Spectrum Center and still visit the center when I'm in Orange County. I'm excited to return to my roots and participate in the first-ever Style Week Orange County."

Located in the heart of Orange County, Irvine Spectrum Center is one of Southern California's most popular shopping and fashion destinations. The outdoor center is home to the nation's first pairing of Nordstrom and Target.

"Spectrum draws sophisticated shoppers and trend-setters from my hometown of Laguna Beach, as well as Newport Beach Newport Beach, residential and resort city (1990 pop. 66,643), Orange co., S Calif., on Newport Bay and the Pacific Ocean; inc. 1906. It is a popular seaside resort and yachting center. Manufactures include electrical and medical equipment, computers, boats, and adhesives.  and other areas of the region," Conrad said.

Last year's debut of the Lauren Conrad Collection reflected the designer's beach girl lifestyle and Orange County upbringing. Her fall collection presents timeless pieces that are sophisticated and chic, to "bring out the Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region,  girl in you," according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Conrad.

The week-long fashion event will feature six runway shows and dozens of in-store fashion events, designer appearances and a House of Style that visitors and fashionistas can tour. Among the events will be Adam Saaks of Ed Hardy, who will custom create his signature t-shirts for customers at Metropark, and Olympic medalist An Olympic medalist is the winner of a medal in one of the Olympic Games. There are three classes of medal: gold, silver and bronze. Some countries, besides supporting all their Olympic athletes, pay sums of money and gifts to medal winners depending on the classes and number of  and 2008 ESPY winner Gretchen Bleiler Gretchen Bleiler (born on April 10, 1981 in Toledo, Ohio [1]) is a professional halfpipe snowboarder and pioneer. She is said to be one of the most accomplished female snowboarders in the world. , who is launching a line she designed for Oakley.

After the Lauren Conrad Collection launches Style Week Orange County[TM] on September 8, the week will continue with the hottest fall fashions from Macy's; Seventeen magazine; Marie Claire Marie Claire is a monthly woman’s magazine conceived in France but also distributed in other countries with editions specific to them and in their languages. While each country shares its own special voice with its audience, the United States edition focuses on women  and H&M the Spectrum Collection, featuring designers from various stores at Irvine Spectrum Center; and Nordstrom, showing Fall 2008.

"We are thrilled to participate in the first-ever Style Week Orange County," said May Koby, Nordstrom Irvine Spectrum Center store manager. "Our Irvine Spectrum customers love fashion and this is a perfect opportunity to share what's in the store for the upcoming season."

Style Week Orange County also marks the first fashion show for H&M since the international retailer held a fashion extravaganza for 850 people in Central Park in 2006.

"H&M is excited to be a part of the first-ever Style Week Orange County, and Irvine Spectrum Center is a great place to showcase H&M's latest fall fashions on the runway," said Jennifer Uglialoro, an H&M spokesperson. "We love our Orange County shoppers, who are among our most fashion savvy customers."

For a complete schedule of events and more information on Style Week Orange County, visit www.StyleWeekOC.com or www.myspace.com/styleweekorangecounty.

Irvine Spectrum Center, owned by The Irvine Company The Irvine Company is a privately held real estate development company based in Newport Beach, Orange County, California. Donald Bren is its Chairman. Operations
The Irvine Company develops suburban master-planned communities throughout central and southern Orange County.
, is located where the San Diego San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay.  (405) Freeway and the Santa Ana (5) Freeway meet in Irvine.

Irvine Spectrum Center offers a unique mix of shopping, dining and entertainment in a beautiful Spanish-themed atmosphere, including Edwards Irvine Spectrum 21 Cinemas, Nordstrom, Macy's, Target, H&M and more than 130 other specialty stores, restaurants and other entertainment venues. For more information call (949) 753-5180 or visit www.ShopIrvineSpectrumCenter.com.

To download more photos, fact sheets and press releases related to the event, visit: www.styleweekoc.com/press/
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2008 Gale, Cengage Learning. All rights reserved.

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Publication:Business Wire
Date:Aug 12, 2008
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