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First-Ever Product Placement Within a Comic Book Plot Line to Debut On Nov. 6 in Chaos! Comics.


HOLLYWOOD, Calif.--(ENTERTAINMENT WIRE)--Nov. 4, 1998--Chaos! Comics, one of North America's top-six comic book comic book

Bound collection of comic strips, usually in chronological sequence, typically telling a single story or a series of different stories. The first true comic books were marketed in 1933 as giveaway advertising premiums.
 publishing companies (with a circulation of between 100,000 and 150,000 comic books sold monthly) and the recently released feature film "StrangeLand" are about to make comic book history, as the first-ever product placement within a comic book story line will appear in a Chaos! Comic on Nov. 6, 1998.

The announcement was made Wednesday by Brian Pulido, founder, president and publisher of Chaos! Comics.

Rocker Dee Snider (formerly of the heavy metal group Twisted Sister) and his recently released (Oct. 2) thriller "StrangeLand," have closed the first product placement deal with Chaos! Comics. The placements will appear in the Nov. 6 Chaos! comic titled "Evil Ernie Evil Ernie is a fictional character, an undead, psychotic killer with his own series, published by Chaos! Comics and Devil's Due Publishing. Originally, Evil Ernie was part of Eternity Comics. He made his debut in 1991. : Fear Itself," one of Chaos!' most popular titles. (Contact Mike Garfinkel 213/962-8203 to request a copy of the comic.)

Readers will see "StrangeLand" placements within four separate areas of the comic. Scenes from the movie, the logo, and the film poster will all be included as part of the comic's storyline. This "first-ever product placement within a comic book plot line" follows the film's October domestic release in such cities as New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
, Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , Chicago, San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , and Washington D.C.

"StrangeLand," distributed by Raucous Releasing, a division of The Shooting Gallery shooting gallery Substance abuse A place–eg, an abandoned building in an economically-depressed urban area–ie, a ghetto, where IV drug users congregate, purchase, inject–'shoot' heroin, cocaine, oxycodone or other drug.  (distributors of "Slingblade"), was written, co-produced, and stars Dee Snider. The film revolves around Captain Howdy (Snider), a criminal who lures victims using the Internet.

The thriller also stars Kevin Gage Kevin Gage (born May 26, 1959 in Wisconsin) is an American actor. He was married to actress Kelly Preston from 1986–1988.

On July 30, 2003, Gage was sentenced to forty-one months in federal prison, starting September 29, 2003, for cultivating marijuana despite owning a
 and Robert ("Freddy Krueger") Englund. Regarding the announcement, Snider commented: "I think product placement in comics is a very cool and worthwhile idea. Being placed within a Chaos! Comics storyline is a perfect marketing avenue for our movie. Our fans are their fans, and their fans are our fans."

Regarding Wednesday's announcement, Pulido said: "We are very excited about 'StrangeLand' coming on board as our first advertiser within our story lines. After five years, we have become very well known for our dedicated fan base, with unusually high loyalty to our products. We are perceived as a cutting-edge company, and one that has a proven ability to predict and set new trends within the comic book industry.

"Our outreach to marketers of products comes at a time when we consistently sell between 100,000 and 150,000 comic books a month, as well as a line of hit action-figure toys and trading cards. In other words Adv. 1. in other words - otherwise stated; "in other words, we are broke"
put differently
, Chaos! Comics is a 'sure thing,' and we want to let the corporate world know that now is the time to 'get into bed' with us!" Pulido added.

Paul Speaker, president of marketing at The Shooting Galley stated: "Everything that the Shooting Gallery does from a marketing and positioning standpoint relating to relating to relate prepconcernant

relating to relate prepbezüglich +gen, mit Bezug auf +acc 
 our independent films needs to be different in order to break through the clutter. Chaos! provides 'StrangeLand' with this type of opportunity. It is a fresh, targeted, and unique opportunity."

Chaos! Comics, which is celebrating its 5-year anniversary this year, is considered a "phenomenon" within the publishing world. The company's tagline is "Where Darkness Dwells," and its stable of original characters includes "Lady Death," "Evil Ernie," "Chastity," "The Omen," and "Purgatori."

Of interest to potential marketers considering product placement possibilities within the line of Chaos! Comics comic books would be the fact that the company's consumer/fan base can be found both throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , and internationally.

The age range of the majority of Chaos! Comics readers falls into the 13-35 group, with approximately 70 percent of those readers men, but with a steadily growing female readership. The consumer interests of this age range include movies, video games See video game console.  and other computer-related forms of entertainment.

Founded in 1993 by Brian Pulido and his wife, Francisca Pulido, in Scottsdale, Ariz., with a satellite office in Hollywood, Chaos! Comics has consistently remained one of the top-10 comic book publishing companies in North America since 1995. The company recently announced that it will "tag team" with the World Wide Wrestling Federation (WWF See Windows Workflow Foundation. ) to produce the "Undertaker" comic book, a new monthly comic based on the most popular and "dark" wrestler in the WWF.
COPYRIGHT 1998 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1998, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 4, 1998
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